Leading Brands in Australia’s Antivirus & Security Category: Q3 2024 Insights

In the ever-evolving landscape of digital security, leading brands continue to pave the way with robust solutions and impressive audience engagement. This article explores the performance of three top contenders in Australia’s Antivirus & Security category for Q3 2024: NordVPN, LastPass, and Express VPN International Ltd. With data insights powered by Sensor Tower, we delve into trends across web and app platforms.

NordVPN

NordVPN's digital footprint is noteworthy, with its website, nordvpn.com, and app, NordVPN: VPN Fast & Secure, demonstrating significant engagement.

• Audience Trends: Between Q2 and Q3 2024, nordvpn.com saw fluctuations in web visits, peaking in July with over 1M visits. The site’s monthly true audience remained stable, hovering around 490K by September.

• App Engagement: The NordVPN app consistently engaged over 400K monthly active users in the latter months, reflecting a slight dip from June’s peak.

• Ad Spend & Channels: NordVPN’s monthly advertising expenditure varied, with a notable decline in September. YouTube remained a dominant channel, drawing a majority of monthly impressions.

LastPass

LastPass continues to maintain a strong presence with its website, lastpass.com, and app, LastPass Password Manager.

• Audience Trends: The website saw a peak in July with over 1.6M visits, while the monthly true audience experienced a gradual decline, ending at around 214K in September.

• App Engagement: The app’s monthly active user base remained stable, with a slight decrease to approximately 155K users by September.

• Ad Spend & Channels: LastPass’s advertising activity was minimal, with only sporadic monthly spending on Facebook during this period.

Express VPN International Ltd.

Express VPN stands out with its website, expressvpn.com, and app, ExpressVPN: Ultra Secure VPN.

• Audience Trends: The website experienced a decline in visits from August to September, though it maintained a high visits-per-unique-visitor rate, indicative of deep user engagement.

• App Engagement: The app’s monthly active users dipped slightly to around 160K by September.

• Ad Spend & Channels: Advertising efforts were minimal, with negligible monthly spending on Instagram in the latter months.

Conclusion

Each brand showcased unique strengths in audience engagement and platform presence. NordVPN led with substantial app engagement, while LastPass excelled with web visits. Express VPN demonstrated effective user retention on its website. Sensor Tower’s comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these cross-platform behaviors, allowing for an in-depth understanding of market dynamics.

By leveraging these insights, decision-makers can gain a competitive edge, making informed strategic decisions to enhance their market positioning.