Leading Auto Brands in Australia: Q3 2024 Overview

In the dynamic landscape of Australia’s auto industry, several brands have emerged as leaders in digital engagement. This article explores the performance and trends of three prominent players: carsales.com Limited, Tesla Motors, and Fédération Internationale de l'Automobile (FIA) (Formula 1) over Q3 2024. Sensor Tower’s comprehensive data insights provide a unique perspective on their cross-platform presence.

carsales.com Limited

Digital Presence: carsales.com Limited maintains a robust digital footprint with its websites, bikesales.com.au and carsales.com.au, alongside the carsales: Buy & Sell Cars app.

• Audience Trends:

  • bikesales.com.au experienced fluctuations, peaking in July with over 8.6M visits but dropping to around 4.5M in September.

  • carsales.com.au consistently attracted a large audience, maintaining monthly visits above 30M throughout the quarter.

  • The monthly true audience remained stable, hovering over 1.2M in September for both platforms, with a mix of web and app visitors contributing to this stability.

• App Engagement: The app experienced steady growth, with monthly active users exceeding 800K in September, reflecting a strong preference for mobile experiences.

• Ad Spend & Channels: Monthly advertising spend peaked in June at over $250K, with Facebook and Instagram being the primary channels, delivering significant impressions.

Tesla Motors

Digital Presence: Tesla’s digital strategy is centered on tesla.com and the Tesla app.

• Audience Trends:

  • Website visits showed a decreasing trend from May to September, dropping from over 6.6M to around 3M.

  • The monthly true audience experienced fluctuations but remained around 500K in June, with a notable increase in app-only visitors by September.

• App Engagement: The app’s monthly active users grew steadily, reaching approximately 156K in September, indicating a rising interest in mobile engagement.

• Ad Spend & Channels: Tesla’s advertising was minimal, with a slight increase in YouTube spend in July, leading to over 297K impressions.

Fédération Internationale de l'Automobile (FIA) (Formula 1)

Digital Presence: FIA’s Formula 1 engages audiences through formula1.com and the Formula 1 app.

• Audience Trends:

  • The website saw a peak in July with over 2.5M visits, followed by another rise in September.

  • The monthly true audience remained consistent, with figures around 240K in September, showcasing a balanced web and app visitor distribution.

• App Engagement: The app’s monthly active users slightly declined, settling at approximately 77K by September.

• Ad Spend & Channels: FIA increased monthly ad spend in September to nearly $60K, primarily on Instagram, achieving significant impressions.

Conclusion

In Q3 2024, carsales.com Limited, Tesla Motors, and FIA (Formula 1) demonstrated diverse digital strategies and growth patterns in Australia’s auto category. Sensor Tower’s unparalleled data insights, encompassing web, app, and advertising metrics, provide critical understanding of these brands’ cross-platform user behavior. For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.