Leading Brands in Australia's Dating & Social Discovery Category: Q3 2024 Insights

Introduction

In the dynamic landscape of dating and social discovery, brands like Tinder, Bumble, and Hinge continue to dominate the Australian market. Leveraging Sensor Tower’s comprehensive data, we delve into these brands' performance across websites and apps, uncovering key insights into their monthly audience trends, app engagement, and advertising strategies from Q2 to Q3 2024.

Tinder

Tinder's digital prowess is evident through its website, tinder.com, and the Tinder Dating App: Date & Chat.

• Audience Trends: Between Q2 and Q3 2024, tinder.com experienced fluctuating visits, peaking in July with over 1.8M visits. The monthly deduplicated audience consistently remained above 500K, highlighting its robust mobile app presence.

• App Engagement: The app maintained a robust monthly active user base, exceeding 1.4M, although a slight decline was noted towards September.

• Ad Spend & Channels: Tinder's advertising expenditure peaked in June, surpassing $400K. TikTok and Snapchat were primary channels, delivering millions of monthly impressions, especially in June.

Bumble

Bumble's influence spans its website, bumble.com, and the Bumble Dating App: Meet & Date.

• Audience Trends: Bumble.com saw variable traffic, with a dip in August followed by a recovery in September, reaching nearly 1M visits.

• App Engagement: The Bumble app consistently engaged over 600K monthly active users, with a slight decrease in September.

• Ad Spend & Channels: Bumble maintained a steady monthly advertising spend between $200K and $280K. Facebook and TikTok were pivotal channels, significantly contributing to monthly impressions.

Hinge

Hinge operates through its website, hinge.co, and the Hinge Dating App: Match & Meet.

• Audience Trends: Hinge.co maintained stable website visits in Q3 2024, with unique monthly visits consistently around 10K.

• App Engagement: The Hinge app demonstrated strong engagement, maintaining over 480K monthly active users.

• Ad Spend & Channels: Hinge's ad spend peaked in July, exceeding $350K, with TikTok and Snapchat leading in monthly impressions, underscoring the brand’s focus on digital platforms.

Conclusion

The dating and social discovery sector in Australia remains fiercely competitive, with Tinder, Bumble, and Hinge each showcasing distinct strengths across web and app platforms. Sensor Tower’s unparalleled data offerings, encompassing web insights, app performance, and digital advertising analytics, provide essential visibility into these trends, empowering brands to strategize effectively in a dynamic market. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.