Leading Food Delivery Brands in Australia: Q3 2024 Analysis

Introduction

In the bustling world of food delivery services, Australia has seen significant activity with major players like UberEATS, DoorDash, and HelloFresh leading the charge. This article delves into the performance of these brands during Q3 2024, leveraging data insights provided by Sensor Tower. Our analysis focuses on audience trends, app engagement, and advertising efforts across both web and app platforms.

UberEATS for Customers

UberEATS, accessible via ubereats.com and the Uber Eats: Food Delivery app, continues to dominate the Australian market.

• Audience Trends: From Q2 to Q3 2024, ubereats.com maintained a steady visitor count, hovering above 7M visits monthly. Unique visits showed a slight increase, peaking in September with over 669K. The monthly deduplicated audience remained stable, exceeding 4M throughout the quarter.

• App Engagement: The Uber Eats app saw consistent monthly active users, maintaining a base of over 2.1M users. This indicates a strong preference for mobile engagement among users.

• Ad Spend & Channels: UberEATS increased its advertising spend significantly in July, with a peak monthly spend of over $1.1M and impressions surpassing 270M. Facebook and TikTok were the primary channels, with TikTok delivering the highest impressions.

DoorDash For Customers

DoorDash, available on doordash.com and the DoorDash - Food Delivery app, has shown a dynamic performance.

• Audience Trends: doordash.com experienced a decline in visits from July to September, starting above 5.8M and settling just below 5M. Meanwhile, order.online maintained a stable visitor count, reflecting consistent engagement.

• App Engagement: The DoorDash app saw a gradual increase in monthly active users, peaking in August with over 1.6M users, indicating growing mobile engagement.

• Ad Spend & Channels: DoorDash's monthly ad spend peaked in July at over $1.2M, with YouTube and TikTok being significant contributors to impressions. However, a noticeable drop in September suggests a strategic pullback.

HelloFresh

HelloFresh, accessible via hellofresh.com and the HelloFresh: Meal Kit Delivery app, continues to appeal to meal kit enthusiasts.

• Audience Trends: Visits to hellofresh.com showed a declining trend from April to September, dropping from over 1.4M to 670K. Despite this, the monthly deduplicated audience remained above 210K in September.

• App Engagement: The HelloFresh app maintained a steady monthly active user base, with active users consistently around 210K, highlighting a loyal customer base.

• Ad Spend & Channels: HelloFresh's monthly advertising spend was highest in April at over $640K, with a focus on YouTube and Facebook. A decrease in spend and impressions over the quarter reflects a strategic shift.

Conclusion

The Q3 2024 data highlights the varied strategies and performances of leading food delivery brands in Australia. UberEATS leads with robust web and app engagement, DoorDash shows dynamic growth, and HelloFresh maintains a loyal customer base. Sensor Tower's comprehensive data insights provide invaluable understanding into these cross-platform behaviors, essential for navigating the competitive food delivery landscape. Sensor Tower’s consolidated data offers unique advantages for decision-makers, facilitating informed strategic planning and investment opportunities.