Leading Food Delivery Brands in Australia: Q3 2024 Insights

The food delivery landscape in Australia continues to evolve, with leading brands like UberEATS, DoorDash, and HelloFresh paving the way. In Q3 2024, these brands demonstrated significant monthly audience engagement across their websites and apps. Sensor Tower's comprehensive data provides a unique look into these trends, offering insights into user behavior across platforms.

UberEATS for Customers

Audience Trends

UberEATS maintains a robust digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Website Visits: From Q2 to Q3 2024, visits to ubereats.com showed a slight decline but remained above 7.5M monthly.

• True Audience: Consistently exceeded 4M monthly, with app visitors making up the majority.

• Platform Dominance: The mobile app dominated with over 3.4M monthly active users, highlighting a strong preference for mobile engagement.

App Engagement

• Monthly Active Users: The app saw stable growth, reaching 3.6M by September 2024.

• User Behavior: High engagement with users accessing the app more frequently compared to the website.

Ad Spend & Channels

• Monthly Ad Spend: Peaked in July at over $1.1M, with a focus on TikTok and Facebook channels.

• Impressions: Exceeded 274M in July, demonstrating effective audience reach.

DoorDash For Customers

Audience Trends

DoorDash's digital footprint includes doordash.com and order.online, along with the DoorDash - Food Delivery app.

• Website Visits: A decline was observed from May's peak of 7.5M visits to about 5.3M in September.

• True Audience: Remained stable around 2M monthly, with a balanced web and app user base.

• Platform Preference: The app showed a steady increase in monthly active users, reaching 1.7M by September.

App Engagement

• Monthly Active Users: Increased to 1.7M by September, indicating growing mobile engagement.

• User Interaction: Users preferred app interactions, with consistent growth in monthly active users.

Ad Spend & Channels

• Monthly Ad Spend: Reached its peak in July at over $1.2M, focusing on Facebook and TikTok.

• Impressions: Surpassed 317M in July, leveraging diverse channels for reach.

HelloFresh

Audience Trends

HelloFresh operates through hellofresh.com and the HelloFresh: Meal Kit Delivery app.

• Website Visits: Declined from 2.9M in April to about 1.4M by September.

• True Audience: Decreased to around 214K monthly in September, with a majority accessing via the web.

• Platform Usage: The web remained the primary platform, with app engagement showing a downward trend.

App Engagement

• Monthly Active Users: Declined to 125K by September, reflecting a shift in user engagement.

• User Preference: Despite a decrease, the app remained a crucial part of the user experience.

Ad Spend & Channels

• Monthly Ad Spend: Peaked in April at over $650K, with a strong presence on YouTube and Facebook.

• Impressions: April also saw the highest impressions at over 182M, indicating effective reach.

Conclusion

In Q3 2024, UberEATS, DoorDash, and HelloFresh continued to lead the Australian food delivery sector with strong digital engagement. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into these brands' performances across web and app platforms, emphasizing the critical role of comprehensive data analysis in understanding consumer behavior. For detailed insights, Sensor Tower's Web Insights and Pathmatics offer a deeper dive into these trends, empowering decision-makers with data-driven strategies.