Leading Shopping Brands in Australia: Q3 2024 Insights

In Q3 2024, the Australian shopping landscape has been shaped by key players such as Kmart, Temu (Whaleco Inc.), and eBay. These brands have demonstrated significant digital presence across their websites and apps, as revealed by Sensor Tower's comprehensive data offerings. In this article, we delve into the performance and trends of these leading brands from Q2 2024 to Q3 2024, highlighting their audience engagement and advertising strategies.

Kmart

Kmart's digital footprint includes its main website, kmart.com.au, and the Shop Kmart Low Prices For Life app.

• Audience Trends: Kmart.com.au exhibited a decline in visits from April to September, dropping from approximately 99M to 80M. However, unique visits remained stable, suggesting engaged repeat visitors. The monthly true audience saw a dip in August but rebounded above 8M in September, with a notable increase in app-only visitors.

• App Engagement: The app's monthly active users rose steadily, peaking at over 730K in September, indicating a growing mobile preference among users.

• Ad Spend & Channels: Kmart's monthly advertising spend decreased overall, with September seeing the lowest at around $680K. Facebook and Instagram were primary channels, delivering the highest impressions.

Temu (Whaleco Inc.)

Temu's digital presence is anchored by its website, temu.com, and the Temu: Shop Like a Billionaire app.

• Audience Trends: Temu.com showed a strong increase in visits, reaching over 90M by September. The monthly true audience also grew, with app-only visitors surpassing 5.4M in September, underlining the app's significance.

• App Engagement: Active app users increased consistently, exceeding 6.5M by September, reflecting robust user engagement and retention.

• Ad Spend & Channels: Temu maintained high monthly ad spends, peaking in August at over $4.2M, primarily on Facebook and Instagram. These platforms delivered extensive impressions, highlighting their effectiveness.

eBay

eBay's digital strategy includes its website, ebay.com, and the eBay app.

• Audience Trends: eBay.com experienced a consistent decrease in visits, with September figures around 115M. Despite this, the monthly true audience remained stable above 7.5M, with a balanced web and app visitor distribution.

• App Engagement: The app's monthly active user base hovered around 3.2M in September, indicating steady engagement levels.

• Ad Spend & Channels: eBay's monthly ad spend increased to about $700K in September, with significant investments in TikTok and YouTube, achieving broad reach.

Conclusion

The Q3 2024 data underscores the dynamic nature of Australia's shopping sector, with each brand leveraging unique strategies to engage users across digital platforms. Sensor Tower's unparalleled data insights provide a critical understanding of these cross-platform behaviors, essential for navigating the competitive landscape. By utilizing Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, businesses can gain a comprehensive view of market trends and consumer engagement, empowering decision-makers with actionable intelligence.