Leading Software Brands in Australia: Q3 2024 Performance Overview

Introduction

In the dynamic world of software, Q3 2024 has been a pivotal quarter for leading brands in Australia. This article delves into the performance of Google Search, Gmail, and Microsoft 365, highlighting their audience trends, app engagement, and advertising efforts. Sensor Tower's comprehensive data provides unique insights into these cross-platform behaviors, with offerings like Web Insights, Pathmatics, and App Performance Insights.

Google Search

Google Search maintains its stronghold with its websites, google.com and lens.google, and apps like Google and Google Lens.

• Audience Trends:

  • google.com: Visits remained stable, staying above 2.6B monthly. The monthly true audience consistently exceeded 15M.

  • lens.google: A noticeable increase in visits, peaking at 780K in September.

• App Engagement:

  • Google App: Monthly active users grew steadily, surpassing 13.7M in September.

  • Google Lens App: Slight fluctuation, hovering around 4.5K monthly active users.

• Ad Spend & Channels:

  • Monthly ad spend saw peaks in May and July, primarily through Reddit, with impressions reaching over 25K in April.

Gmail

Gmail's presence through mail.google.com and the Gmail - Email by Google app remains significant.

• Audience Trends:

  • Web visits exceeded 680M monthly, with a monthly true audience consistently above 16M.

• App Engagement:

  • Monthly active users remained stable, maintaining over 13M throughout the quarter.

• Ad Spend & Channels:

  • No notable monthly ad spend recorded during this period.

Microsoft 365

Microsoft 365's ecosystem includes a variety of platforms such as forms.office.com, microsoft365.com, office.com, onedrive.com, and outlook.com, supported by apps like Microsoft Word, Microsoft Office, Microsoft OneDrive, Microsoft OneNote: Save Notes, Microsoft Outlook, and Microsoft Teams.

• Audience Trends:

  • forms.office.com and microsoft365.com saw strong web traffic, with visits peaking at 18M and 2.6M respectively.

  • The monthly true audience for office.com exceeded 4.5M in September.

• App Engagement:

  • Microsoft Teams app users increased to over 4.5M monthly active users by August.

  • Microsoft Office app grew steadily, reaching 2.7M monthly active users in September.

• Ad Spend & Channels:

  • Significant monthly ad spend on Facebook and Instagram, with impressions hitting 23M in May.

Conclusion

Q3 2024 showcased robust performances from Google Search, Gmail, and Microsoft 365 in Australia. Sensor Tower's data highlights these brands' strategic engagement across web and app platforms, ensuring their continued leadership. By leveraging Sensor Tower's unparalleled insights, businesses can gain a critical understanding of cross-platform user behaviors and trends. For more information on how Sensor Tower can enhance your strategic decision-making, explore our full suite of products and services.