Leading Software Brands in Australia: Q3 2024 Insights

In the dynamic landscape of software brands, Q3 2024 saw significant activity among leading names such as Microsoft 365, Gmail, and Google Search. Through the unique insights provided by Sensor Tower, we delve into the performance and trends of these brands, showcasing how they resonated with audiences across both web and app platforms.

Microsoft 365 (Office 365)

Microsoft 365's digital ecosystem encompasses several websites, including forms.office.com, microsoft365.com, office.com, and more, alongside apps like Microsoft Word and Microsoft Office.

• Audience Trends:

  • forms.office.com saw visits fluctuate, peaking in August with over 19M visits, while unique monthly visits remained above 1.8M.

  • microsoft365.com and office.com exhibited a stable increase in visits, with office.com reaching over 183M visits in September.

  • onedrive.com and onenote.com had more modest traffic, with noticeable spikes in August.

• App Engagement:

  • Apps like Microsoft Word and Microsoft Office maintained stable monthly active user bases, with minor fluctuations around 280K to 300K users.

  • Microsoft Outlook and Microsoft Teams continued to dominate with monthly active users consistently over 5M and 1.9M respectively.

• Ad Spend & Channels:

  • Microsoft’s monthly ad spend varied significantly, with a notable increase in September to over $29K, primarily leveraging Facebook and Instagram channels.

Gmail

Gmail's presence is anchored by mail.google.com and the Gmail - Email by Google app.

• Audience Trends:

  • Visits to mail.google.com remained robust, consistently exceeding 670M monthly visits.

  • The true monthly audience hovered around 16M, with a balanced distribution between app and web users.

• App Engagement:

  • The Gmail app witnessed a steady growth in monthly active users, reaching approximately 7.6M by September.

• Ad Spend & Channels:

  • Gmail did not register significant monthly ad spend during this period.

Google Search

Google Search's extensive reach is reflected in google.com and the Google app.

• Audience Trends:

  • A consistent powerhouse, google.com maintained visits well above 2.6B monthly, with a true monthly audience consistently around 15.8M.

• App Engagement:

  • The Google app reported a steady monthly user base, with active users surpassing 5.3M in September.

• Ad Spend & Channels:

  • Minimal monthly ad spend was recorded, with minor activity on Reddit.

Conclusion

The analysis of Q3 2024 reveals that Microsoft 365, Gmail, and Google Search continue to lead the software category in Australia. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, provides an unparalleled view into these brands' cross-platform dynamics, essential for understanding user engagement and digital strategy.

For further details on how Sensor Tower's insights can enhance your understanding of digital trends, visit our Web Insights and Pathmatics pages.