Leading Telecom Brands in Australia: Q3 2024 Insights

Introduction

In the competitive telecom landscape of Australia, Q3 2024 has witnessed significant shifts among leading brands. This article explores the performance of Vodafone, amaysim Australia Pty Ltd, and Belong, highlighting their digital presence across websites and apps. Sensor Tower's comprehensive data provides a unique lens into cross-platform user behavior, offering insights into monthly audience trends, app engagement, and advertising strategies.

Vodafone

Vodafone, known for its expansive network and innovative solutions, has a formidable digital presence, featuring its website, vodafone.com, and the Vi: Recharge, Payments & Games app.

• Audience Trends: From Q2 to Q3 2024, Vodafone's website experienced a decrease in monthly visits, with a notable dip in September, averaging around 3.4M visits. The deduplicated monthly audience remained stable above 800K.

• App Engagement: The app experienced steady monthly active user numbers, hovering around 270K throughout the quarter, indicating consistent mobile engagement.

• Ad Spend & Channels: Vodafone's monthly advertising spend fluctuated, peaking in June with over $900K, primarily through Facebook and YouTube, delivering substantial monthly impressions.

amaysim Australia Pty Ltd

Amaysim, recognized for its flexible plans and customer-centric approach, extends its digital reach through its website, amaysim.com.au, and the amaysim app.

• Audience Trends: The website maintained a steady monthly audience, with visits slightly declining to roughly 665K by September. The deduplicated monthly audience stayed around 380K.

• App Engagement: Active users on the amaysim app increased, reaching over 250K in September, showcasing a growing preference for mobile interactions.

• Ad Spend & Channels: Amaysim's monthly ad spend was robust, particularly on Facebook and Instagram, with a notable increase in monthly impressions in September, totaling over 54M.

Belong

Belong, a leader in sustainable and affordable telecom solutions, engages its audience through the website, belong.com.au, and the Belong app.

• Audience Trends: Despite fluctuations, Belong's website visits remained stable, with approximately 550K visits by September. The deduplicated monthly audience showed resilience, staying above 210K.

• App Engagement: The app maintained consistent monthly active user numbers, slightly decreasing to around 62K in September.

• Ad Spend & Channels: Belong's monthly ad spend was modest, with Facebook being the dominant channel, garnering monthly impressions over 7M in September.

Conclusion

The Q3 2024 data highlights the dynamic nature of Australia's telecom sector. Each brand showcases unique strengths across web and app platforms, with strategic advertising playing a crucial role. Sensor Tower's unparalleled data offerings empower businesses to navigate and understand these trends, providing critical insights into cross-platform user behaviors. For detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.