Leading Travel Booking Services in Australia: Q3 2024 Insights

In the ever-evolving landscape of travel booking services, Australia sees some of the leading brands making significant strides in Q3 2024. This article delves into the performance and trends of three major players: Booking.com, TripAdvisor, and Skyscanner Ltd. Sensor Tower's comprehensive data offers a unique glimpse into these brands' digital presence across web, app, and advertising channels.

Booking.com

Booking.com, renowned for its extensive accommodation offerings, demonstrates a robust digital footprint through its website, booking.com, and the Booking.com: Hotels & Travel app.

• Audience Trends: From Q2 to Q3 2024, booking.com experienced a decline in traffic, with unique visits dropping from over 4.4M in April to around 3.7M in September. The monthly true audience remained stable, hovering above 5M throughout the quarter, indicating a consistent user base across platforms.

• App Engagement: The app's monthly active users showed resilience, increasing from about 2.2M in April to over 2.2M by September, reflecting a strong mobile presence.

• Ad Spend & Channels: Booking.com invested significantly in advertising, with monthly spend peaking at over $3.3M in August, primarily on Facebook and Instagram, achieving impressions upwards of 679M.

TripAdvisor

TripAdvisor, a leader in travel advice and planning, boasts a comprehensive digital ecosystem including the website tripadvisor.com and the Tripadvisor: Plan & Book Trips app.

• Audience Trends: The website maintained stable traffic, with unique visits ranging from approximately 1.9M to 2.2M from April to September. The monthly true audience showed slight fluctuations, consistently around 2M.

• App Engagement: The app's monthly active user base remained relatively steady, fluctuating slightly around 100K.

• Ad Spend & Channels: TripAdvisor's monthly ad spending increased notably in September to over $31K, with TikTok emerging as a significant channel, delivering impressions exceeding 4.5M.

Skyscanner Ltd

Skyscanner Ltd, known for its flight comparison capabilities, marks its presence with the website skyscanner.com and the Skyscanner Flights Hotels Cars app.

• Audience Trends: Skyscanner.com displayed stable performance, with unique visits hovering around 600K from April to September. The monthly true audience was consistently above 700K, demonstrating a solid cross-platform reach.

• App Engagement: The app maintained a stable user base, with monthly active users fluctuating slightly around 280K.

• Ad Spend & Channels: Skyscanner's advertising efforts intensified, with monthly spending reaching over $41K in September, predominantly on Instagram, which garnered impressions above 6.6M.

Conclusion

The travel booking services sector in Australia remains dynamic, with Booking.com, TripAdvisor, and Skyscanner Ltd each showcasing unique strengths across digital platforms. Sensor Tower's unparalleled data capabilities provide critical insights into these brands' cross-platform performance, offering a comprehensive view of user behavior in the digital realm. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights. This data empowers decision-makers with the clarity needed to navigate and succeed in the competitive travel industry.