Leading Apparel Brands in Brazil: Q3 2024 Analysis

In Q3 2024, the Brazilian apparel market showcased impressive performances from some of the leading brands, with SheIn Group Limited, Global Fashion Group, and C&A standing out. This article delves into their digital presence, audience trends, and advertising strategies, drawing on data provided by Sensor Tower.

SheIn Group Limited

SheIn is renowned for its fast-fashion offerings, making significant digital waves in Brazil through its website, shein.com, and the SHEIN app.

• Audience Trends: From Q2 to Q3 2024, SheIn's website visits remained robust, fluctuating around the 450M mark. Unique visits were stable, hovering above 23M monthly. The monthly true audience exceeded 94M in September, with a balanced split between app and web users.

• App Engagement: The SHEIN app saw a peak in monthly active users in July at over 82M, indicating strong mobile engagement. The numbers slightly dipped in subsequent months but remained above 78M.

• Ad Spend & Channels: SheIn's monthly ad spend increased significantly in Q3, reaching nearly $3.9M in September. Facebook and Instagram were the primary channels, with each seeing over 1.2B impressions during the quarter.

Global Fashion Group

Global Fashion Group, through its website dafiti.com.br and the Dafiti 7/7: Looks de Inverno app, maintained a notable presence in the Brazilian market.

• Audience Trends: The website's visitors saw a gradual decline, with unique visits dropping to approximately 13M by September. However, the monthly true audience remained consistent, slightly below 20M.

• App Engagement: The Dafiti app maintained a steady monthly active user base, hovering around 7.7M throughout Q3.

• Ad Spend & Channels: Monthly advertising spend was moderate, with a peak of around $560K in September. Facebook and Instagram were the dominant platforms, delivering more than 300M impressions combined.

C&A (C&A Mode GmbH & Co. KG)

C&A's digital strategy is evident through its website cea.com.br and the C&A - Comprar roupas app.

• Audience Trends: The website experienced a surge in visits in September, reaching 75M. Unique visits were stable, around 6.7M monthly. The monthly true audience hovered just above 13M.

• App Engagement: The app saw a peak in July with over 8.3M monthly active users, showing strong engagement during the quarter.

• Ad Spend & Channels: C&A's monthly ad spend increased sharply in September to over $700K. Facebook and Instagram were key channels, amassing more than 300M impressions.

Conclusion

The Q3 2024 landscape for apparel brands in Brazil highlights the diverse strategies and digital engagement employed by SheIn, Global Fashion Group, and C&A. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these brands' cross-platform performance, enabling a deeper understanding of market dynamics. This data empowers decision-makers to navigate competitive landscapes with confidence and precision.