Leading Brands in Brazil's Education & Training Sector: Q3 2024 Insights

In the dynamic world of Education & Training, certain brands have carved out significant digital footprints. This article delves into the performance of leading brands in Brazil during Q3 2024, highlighting Brainly, Duolingo, and Gauthtech. Using Sensor Tower's comprehensive data, we analyze their web and app presence, audience trends, and advertising strategies.

Brainly, Inc.

• Audience Trends: Brainly's website, brainly.com, experienced fluctuations from Q2 to Q3 2024. Monthly visits dropped in July but rebounded by September, maintaining a consistent range above 58M unique visitors. The monthly deduplicated audience remained steady, averaging over 62M.

• App Engagement: The Brainly: AI Homework Helper app saw a dip in monthly active users in July but recovered to over 3.3M by September, indicating a robust mobile presence.

• Ad Spend & Channels: Brainly's monthly ad spend peaked in July, surpassing $750K, with Instagram being the dominant channel for impressions. Interestingly, no spend was recorded on Facebook and TikTok until a slight increase in TikTok spend in September.

Duolingo

• Audience Trends: The duolingo.com website maintained a stable monthly visitor count, with unique visits hovering around 1.3M by September. The true monthly audience size increased to over 8M, showcasing Duolingo's growing appeal.

• App Engagement: The Duolingo - Language Lessons app saw steady monthly growth, reaching over 5.8M active users by September, highlighting its dominant position in the mobile market.

• Ad Spend & Channels: Duolingo's advertising strategy shifted dramatically in August, with monthly spending soaring to over $8.6M, primarily on Instagram. September continued this trend, showcasing aggressive marketing efforts.

Gauthtech Pte. Ltd. (Gauthmath)

• Audience Trends: Gauthmath.com exhibited a strong upward trend, with monthly visits more than doubling from July to September, reaching 1.3M unique visits. The monthly deduplicated audience also expanded significantly, exceeding 2.5M.

• App Engagement: The Gauth: AI Study Companion app saw an impressive climb in monthly active users, nearly quadrupling to over 920K by September.

• Ad Spend & Channels: Gauthtech's monthly advertising spend peaked in September at over $10.6M, with TikTok capturing the majority of impressions, illustrating a strategic pivot to this platform.

Conclusion

The Education & Training sector in Brazil witnessed dynamic shifts in Q3 2024. Brainly, Duolingo, and Gauthtech each demonstrated unique strategies and growth patterns. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these trends, enabling brands to navigate and capitalize on cross-platform user behavior effectively. For more detailed insights, explore Sensor Tower's Web Insights and Pathmatics offerings.