Leading Brands in Brazil's Health & Wellness Sector: Q3 2024 Overview

Introduction

As the Health & Wellness sector continues to thrive in Brazil, several brands have emerged as leaders, capturing significant monthly audiences across both web and app platforms. In this article, we delve into the performance of three standout brands in Q3 2024: Drogaria São Paulo S.A., Wellhub, and Strava, Inc. Utilizing Sensor Tower's comprehensive data, we explore audience trends, engagement metrics, and advertising strategies that have shaped their success.

Drogaria São Paulo S.A.

Drogaria São Paulo has established a robust digital presence through its website, drogariasaopaulo.com.br, and the Drogaria São Paulo app.

• Audience Trends: From Q2 to Q3 2024, the website visits showed a steady increase, reaching over 42M visits in September. The monthly true audience remained stable above 6.9M.

• App Engagement: The app experienced consistent growth, with monthly active users surpassing 1.9M by September.

• Ad Spend & Channels: Monthly advertising spend peaked in July at over $77K, driven primarily by Facebook, which accounted for the majority of impressions.

Wellhub

Wellhub, known for its comprehensive fitness solutions, operates through wellhub.com and the Wellhub (Gympass) app.

• Audience Trends: The website saw significant traffic with visits peaking in July at over 22M. The monthly true audience consistently increased, reaching 6M in September.

• App Engagement: The app maintained a strong user base, with monthly active users exceeding 5.1M by the end of Q3.

• Ad Spend & Channels: Notably, monthly ad spend was highest in April at over $116K, with TikTok delivering substantial impressions.

Strava, Inc.

Strava, a leader in fitness tracking, operates through strava.com and the Strava: Run, Bike, Hike app.

• Audience Trends: The website experienced a notable spike in July with visits nearing 10M. The monthly true audience grew steadily to over 6M by September.

• App Engagement: The app user base consistently expanded, with monthly active users reaching nearly 5.8M in September.

• Ad Spend & Channels: Strava's monthly ad spend was relatively low, with the highest expenditure on Instagram.

Conclusion

The Health & Wellness sector in Brazil continues to evolve, with leading brands like Drogaria São Paulo, Wellhub, and Strava setting benchmarks in audience engagement and digital presence. Sensor Tower's unparalleled data capabilities provide critical insights into these trends, offering a unique cross-platform perspective. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, stakeholders can gain a comprehensive understanding of market dynamics.

For further insights and detailed data, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics.