Leading Brands in Brazil's Hobbies/Interests Shopping Category: Q3 2024 Analysis

Introduction

In Q3 2024, the Hobbies/Interests Shopping category in Brazil experienced substantial activity from leading brands such as FREEPIK COMPANY, S. L., Giphy, Inc., and Fender Musical Instruments Corporation. Utilizing Sensor Tower's comprehensive data, we delve into the performance and trends of these brands across web and app platforms, offering insights into user behavior and advertising strategies.

FREEPIK COMPANY, S. L.

FREEPIK COMPANY, S. L. maintains a robust digital presence with its websites, flaticon.com and freepik.com, along with the Freepik: Design & edit with AI app.

• Audience Trends:

  • flaticon.com experienced fluctuations in monthly visits, peaking in July at over 3.5M before stabilizing around 2.5M in September.

  • freepik.com maintained a steady monthly flow of traffic, with visits consistently above 13M throughout the quarter.

  • Monthly true audience for both websites remained above 180K, with a slight increase in September.

• App Engagement:

  • The Freepik app demonstrated a gradual increase in monthly active users, reaching over 6K by September.

• Ad Spend & Channels:

  • Monthly ad spend spiked in September, exceeding $10K, primarily driven by Instagram, which delivered over 5M impressions.

Giphy, Inc.

Giphy, Inc. features its popular website, giphy.com, and the GIPHY: GIFs, Stickers & Clips app.

• Audience Trends:

  • giphy.com saw a rise in monthly unique visits, with a notable peak in September at over 210K.

  • Monthly true audience figures increased steadily, reaching nearly 245K by the end of Q3.

• App Engagement:

  • The app saw a significant rise in monthly active users, peaking at over 43K in September.

• Ad Spend & Channels:

  • Minimal monthly ad spend was reported, with Instagram being the sole channel, contributing to over 100K impressions in September.

Fender Musical Instruments Corporation

Fender's digital footprint includes the website fender.com and the Fender Tune: Guitar Tuner App.

• Audience Trends:

  • fender.com experienced fluctuating monthly visits, with a notable increase in September to over 1.2M.

  • Monthly true audience figures spiked in September, reaching over 100K.

• App Engagement:

  • The Fender Tune app maintained stable monthly active user numbers, hovering around 13K throughout Q3.

• Ad Spend & Channels:

  • Monthly ad spend varied, with Instagram and Facebook being key channels. September saw modest spending with impressions nearing 30K.

Conclusion

The Hobbies/Interests Shopping category in Brazil continues to thrive, with FREEPIK COMPANY, Giphy, Inc., and Fender Musical Instruments Corporation leading the charge. Sensor Tower's unique cross-referencing of web, app, and advertising data provides critical insights into these brands' strategies and audience engagement. This comprehensive data is essential for understanding cross-platform user behavior, making Sensor Tower an unparalleled resource in the industry.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.