Top Antivirus & Security Brands in Canada: Q3 2024 Analysis

In Q3 2024, the Antivirus & Security category in Canada demonstrated significant strength, with leading brands like NordVPN, Express VPN International Ltd., and Avast showcasing impressive digital metrics. This analysis highlights each brand’s performance and Sensor Tower’s essential role in delivering comprehensive insights.

NordVPN

NordVPN is renowned for its secure and fast VPN services, operating through its websites, nordvpn.com and nordpass.com, alongside the NordVPN: VPN Fast & Secure app.

• Monthly Audience Trends:

  • nordvpn.com maintained a stable monthly audience, with visits ranging from 1.5M to 2.2M. Unique visits remained consistent, with a slight dip in July.

  • nordpass.com peaked in August with monthly visits around 670K, maintaining unique visits of 50K to 60K.

  • The monthly true audience for NordVPN stayed above 900K, indicating a strong app user base.

• Monthly App Engagement:

  • The app experienced growth in monthly active users, reaching approximately 890K by September, demonstrating increasing mobile preference.

• Monthly Ad Spend & Channels:

  • Monthly ad spend peaked in August at over $120K, focusing primarily on YouTube, which captured the majority of impressions.

Express VPN International Ltd.

Express VPN is a leader in providing ultra-secure VPN services, operating through its website, expressvpn.com, and the ExpressVPN: Ultra Secure VPN app.

• Monthly Audience Trends:

  • The website saw fluctuations, with a notable increase in July, surpassing 2.3M monthly visits.

  • Monthly true audience figures ranged from 320K to 420K, highlighting significant cross-platform engagement.

• Monthly App Engagement:

  • The monthly active user count remained stable, slightly rising to approximately 236K in September.

• Monthly Ad Spend & Channels:

  • Minimal monthly ad spend was recorded, with a brief Instagram campaign in June and July.

Avast

Avast is well-known for its comprehensive antivirus and security solutions, anchored by its website, avast.com, and the Avast Antivirus & Security app.

• Monthly Audience Trends:

  • Website visits peaked in July with over 1.3M monthly visits. Unique visits were stable, averaging 90K to 100K monthly.

  • The monthly true audience consistently exceeded 290K throughout the quarter.

• Monthly App Engagement:

  • The app saw a slight increase in monthly active users, reaching around 202K by September.

• Monthly Ad Spend & Channels:

  • Monthly ad activity was minimal, with a small investment on Instagram in April.

Conclusion

The performance of these leading brands in Q3 2024 underscores the critical nature of a robust digital strategy across web and app platforms. Sensor Tower’s comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, deliver unparalleled insights into cross-platform user behavior, essential for driving growth in the competitive Antivirus & Security category. These insights empower decision-makers to strategically navigate and excel in the digital landscape.