Leading Brands in the Antivirus & Security Category: Q3 2024 Insights

In the ever-evolving landscape of digital security, Q3 2024 has showcased significant trends among leading brands in the Antivirus & Security category in Canada. This article delves into the performance of NordVPN, Express VPN International Ltd., and Avast, highlighting their audience engagement, app usage, and advertising strategies. Sensor Tower's comprehensive data powers these insights, offering a unique cross-platform perspective.

NordVPN

NordVPN's digital presence is robust, with its websites, nordvpn.com and nordpass.com, and the NordVPN: VPN Fast & Secure app leading the charge.

• Audience Trends: From Q2 to Q3 2024, nordvpn.com maintained a stable monthly deduplicated audience with unique visits hovering around 350K. Nordpass.com experienced fluctuations with a peak of over 67K monthly unique visits in August. Combined, the websites consistently attracted a larger monthly audience than the app, with monthly visitors exceeding 1M.

• App Engagement: The app's monthly active users rose steadily, surpassing 440K by September, indicating strong mobile engagement.

• Ad Spend & Channels: NordVPN's advertising efforts varied, with a significant spike in August, with monthly spending over $118K, primarily through YouTube, which delivered substantial monthly impressions.

Express VPN International Ltd.

Express VPN's digital footprint is anchored by its website, expressvpn.com, and the ExpressVPN: Ultra Secure VPN app.

• Audience Trends: The website saw a notable surge in July with monthly visits peaking over 1.2M. Despite fluctuations, the true monthly audience remained above 330K throughout the quarter.

• App Engagement: The app's monthly active user base was relatively stable, with figures consistently around 100K, reflecting steady mobile interest.

• Ad Spend & Channels: Express VPN's advertising was minimal, with brief monthly activity on Instagram in June and July, indicating a focused but limited campaign approach.

Avast

Avast's presence is defined by its website, avast.com, and the Avast Antivirus & Security app.

• Audience Trends: The website experienced a steady increase in monthly unique visits, reaching over 100K by September. The true monthly audience remained stable around 290K throughout the quarter.

• App Engagement: The app's monthly active users saw a gradual rise, surpassing 285K in September, showcasing strong mobile engagement.

• Ad Spend & Channels: Avast's advertising was minimal, with a brief monthly Instagram campaign in April, suggesting a cautious approach to ad spending.

Conclusion

Q3 2024 has illustrated diverse strategies and audience engagement trends among NordVPN, Express VPN, and Avast in the Antivirus & Security category. Sensor Tower's unparalleled data offerings have provided critical insights into these brands' cross-platform user behaviors, highlighting the importance of a comprehensive digital presence. For more detailed insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.