Leading Brands in Business Finance & Business Solutions: Q3 2024 Analysis

In the competitive landscape of business finance and solutions, several brands have distinguished themselves in Q3 2024 with significant audience engagement across websites and apps. This article highlights the performance of Square Point of Sale, Automatic Data Processing (ADP), and QuickBooks, drawing on comprehensive data insights provided by Sensor Tower.

Square Point of Sale

Square Point of Sale is recognized for its comprehensive digital solutions, including its websites, square.online and squareup.com, alongside the Square Point of Sale (POS) app.

• Audience Trends: Over Q3 2024, square.online experienced a notable dip in visits, falling from 1.3M in August to 0.8M in September. Conversely, squareup.com maintained a more stable trajectory with visits hovering around 7M monthly.

• App Engagement: The Square POS app saw a steady increase in monthly active users, rising from 58K in July to over 60K by September, indicating a growing reliance on mobile solutions.

• Ad Spend & Channels: Monthly advertising spend fluctuated, peaking at over $63K in August with significant attention on desktop video and Facebook channels, which together garnered millions of impressions.

Automatic Data Processing (ADP)

ADP is a leader in human resources solutions, primarily through its website, adp.com, and the ADP Mobile Solutions app.

• Audience Trends: ADP.com saw a significant peak in visits in August with over 9M visits, reflecting a strong web presence. The monthly deduplicated audience remained stable, with both web and app audiences contributing evenly.

• App Engagement: The ADP Mobile Solutions app maintained a consistent monthly active user base, with active users hovering around 750K throughout Q3.

• Ad Spend & Channels: ADP's advertising efforts were moderate, with monthly spend peaking at around $10K in July, primarily focusing on Facebook and LinkedIn, which delivered substantial impressions.

QuickBooks

QuickBooks is renowned for its accounting software, with a digital ecosystem that includes quickbooks.intuit.com and the QuickBooks Accounting app.

• Audience Trends: The website maintained a robust presence with visits consistently around 2.2M per month, while the monthly deduplicated audience remained above 500K.

• App Engagement: The QuickBooks Accounting app saw a slight decline in monthly active users, dropping from 90K in July to 85K in September, indicating a stable yet slightly declining mobile user engagement.

• Ad Spend & Channels: QuickBooks demonstrated substantial advertising investments, with monthly spend reaching over $2M in July. YouTube and Facebook were key channels, achieving high impression rates.

Conclusion

The Q3 2024 data underscores the varied strategies and successes of leading brands in the business finance and solutions sector. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these trends. For detailed cross-platform user behavior analysis, Sensor Tower's offerings, including Web Insights, App Performance Insights, and Pathmatics, are indispensable resources.

For more information, visit Sensor Tower.