Leading Brands in Canada's Business Finance & Business Solutions Category: Q3 2024 Overview

As the business landscape continues to evolve, several brands have emerged as leaders in Canada's Business Finance & Business Solutions category. In Q3 2024, Automatic Data Processing (ADP), Square Point of Sale, and QuickBooks stood out with significant monthly true audience figures across their websites and apps. This article provides a detailed analysis of their performance and trends, leveraging comprehensive data from Sensor Tower.

Automatic Data Processing (ADP)

ADP's digital presence is robust, featuring its website, adp.com, and the ADP Mobile Solutions app.

• Audience Trends: From Q2 to Q3 2024, adp.com experienced fluctuations, with visits peaking in August at over 10M. Unique visits remained stable, averaging around 700K monthly. The monthly true audience consistently stayed above 1.2M.

• App Engagement: Monthly active users on the app hovered around 700K, with a noticeable increase in July.

• Ad Spend & Channels: ADP's monthly advertising expenditure reached its highest in July at approximately $10K, primarily through Facebook, which delivered significant impressions.

Square Point of Sale

Square Point of Sale maintains a strong presence through its website, squareup.com, and the Square Point of Sale (POS) app.

• Audience Trends: The site's visits were stable, averaging around 9M per month. The monthly true audience remained consistent, with slight increases in August and September, reaching over 1.3M.

• App Engagement: The app saw a steady increase in monthly active users, surpassing 180K in September.

• Ad Spend & Channels: Monthly ad spend was significant in April and August, with desktop video and Facebook being the dominant channels, resulting in millions of impressions.

QuickBooks

QuickBooks' digital reach is evident through its website, quickbooks.intuit.com, and the QuickBooks Accounting app.

• Audience Trends: The website maintained a steady flow of visits, averaging around 2M monthly. The monthly true audience showed a gradual increase, peaking at over 600K in July.

• App Engagement: App monthly active users consistently rose, reaching over 170K in September.

• Ad Spend & Channels: Monthly ad spend peaked in July, exceeding $2M, with YouTube and Facebook as key channels, delivering substantial impressions.

Conclusion

ADP, Square Point of Sale, and QuickBooks have demonstrated impressive digital engagement in Q3 2024, each leveraging unique strategies across their platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into cross-platform user behavior, crucial for understanding these trends.

With the breadth of data available, businesses can make informed decisions, ensuring they remain competitive in the ever-changing digital landscape. Sensor Tower's analytics empower decision-makers with the insights needed to navigate and lead in this dynamic environment. Explore our offerings to unlock the potential of your digital strategy.