Leading Food & Dining Services Brands in Canada: Q3 2024 Analysis

Introduction

In the competitive landscape of Food & Dining Services in Canada, Q3 2024 has showcased significant trends among leading brands. This article delves into the digital presence and performance of three key players: UberEATS for Customers, Tim Hortons, and DoorDash For Customers. Using comprehensive data from Sensor Tower, we analyze each brand's web and app engagement, advertising strategies, and audience trends.

UberEATS for Customers

UberEATS maintains a strong digital footprint with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q2 to Q3 2024, ubereats.com saw a slight decline in visits, stabilizing around 19M by September. The monthly true audience surpassed 5.4M, with mobile app usage dominating over web.

• App Engagement: The app's monthly active users fluctuated slightly, peaking at nearly 4.9M in July before settling at approximately 4.6M in September.

• Ad Spend & Channels: UberEATS invested heavily in advertising, with monthly spends around $1.2M and impressions exceeding 280M. Key channels included Instagram and TikTok, both delivering robust engagement.

Tim Hortons

Tim Hortons leverages its website, timhortons.com, and the Tim Hortons app to reach its audience.

• Audience Trends: Website visits fluctuated, with a notable drop in September to just above 3.6M. Monthly true audience figures remained stable above 5.5M, indicating strong cross-platform engagement.

• App Engagement: The app consistently engaged over 5M monthly active users, reflecting a steady mobile user base.

• Ad Spend & Channels: Tim Hortons led in ad spend, peaking at approximately $3.2M in April, with significant impressions across Facebook and YouTube.

DoorDash For Customers

DoorDash's digital strategy includes doordash.com and order.online, alongside the DoorDash - Food Delivery app.

• Audience Trends: Both websites witnessed stable visits, with doordash.com maintaining around 13M visits monthly. The monthly true audience was steady at 3.4M, with app users forming the majority.

• App Engagement: Monthly active users hovered around 3M, showing a slight decrease over the quarter.

• Ad Spend & Channels: DoorDash's ad spend showed a downward trend, with September spending just over $260K. YouTube and TikTok remained prominent channels.

Conclusion

The Q3 2024 data highlights the dynamic strategies of leading brands in Canada's Food & Dining Services category. UberEATS, Tim Hortons, and DoorDash each demonstrate unique strengths across digital platforms, leveraging Sensor Tower's extensive insights. Sensor Tower remains unmatched in offering comprehensive cross-platform data, crucial for understanding user behavior and optimizing digital strategies.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.