Leading Brands in Canada's Food & Dining Services Category: Q3 2024 Analysis

Introduction

In the ever-evolving landscape of food and dining services, several brands have emerged as leaders in Canada. This article delves into the performance and trends of DoorDash For Customers, UberEATS for Customers, and Tim Hortons during Q3 2024. Using Sensor Tower's comprehensive data, we explore the intricacies of their digital presence, audience engagement, and advertising strategies.

DoorDash For Customers

DoorDash's digital footprint is significant, with its websites doordash.com and order.online, alongside the DoorDash - Food Delivery app.

• Audience Trends: From Q2 to Q3 2024, doordash.com maintained a stable monthly visitor count, peaking at 13M in September. Order.online saw a spike, reaching around 1.9M visits in the same month. The monthly deduplicated audience remained steady, hovering above 3.4M.

• App Engagement: The DoorDash app had a consistent user base, with monthly active users slightly declining to 2.7M by September.

• Ad Spend & Channels: DoorDash's monthly ad spend saw a decrease, with September spending around $0.3M. TikTok and YouTube were key channels, delivering significant impressions.

UberEATS for Customers

UberEATS commands a strong presence with its website ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: Ubereats.com experienced a slight decline in visits, averaging 18M monthly. The monthly deduplicated audience remained robust, consistently above 5.4M.

• App Engagement: The app showed a stable monthly active user base, with over 6M users each month.

• Ad Spend & Channels: UberEATS maintained a high monthly ad spend, approximately $1.2M. Instagram and TikTok were prominent platforms, generating substantial impressions.

Tim Hortons

Tim Hortons leverages its website timhortons.com and the Tim Hortons app to engage its audience.

• Audience Trends: The website visits fluctuated, peaking at 4.6M in August. The monthly deduplicated audience remained stable, just above 5.5M.

• App Engagement: The app's monthly active user base was stable, with numbers slightly above 1.7M in September.

• Ad Spend & Channels: Tim Hortons increased its monthly ad spend to over $2.5M in September, with significant activity on Facebook and Instagram, delivering millions of impressions.

Conclusion

These leading brands in Canada's food and dining sector illustrate the dynamic nature of digital engagement and advertising. Sensor Tower's unparalleled data capabilities provide critical insights into cross-platform user behavior, showcasing trends that help brands strategize effectively. With offerings like Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains at the forefront of market analysis. By leveraging these insights, decision-makers can drive strategic growth and maintain competitive advantage in a rapidly changing market.