Leading Food Delivery Brands in Canada: Q3 2024 Analysis

In the rapidly evolving landscape of food delivery services, three brands stood out in Canada during Q3 2024: UberEATS for Customers, DoorDash for Customers, and SkipTheDishes. Leveraging data from Sensor Tower, we explore the digital presence and performance trends of these leading brands from Q2 to Q3 2024.

UberEATS for Customers

UberEATS maintains a strong digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: Throughout Q2 to Q3 2024, the website consistently drew over 17M monthly visits, peaking in August with nearly 19.4M visits. The monthly true audience remained above 5.4M during this period, with app-only visitors dominating.

• App Engagement: The app's monthly active users peaked in July with nearly 4.9M users, indicating robust engagement.

• Ad Spend & Channels: UberEATS increased its advertising investment, particularly on Instagram and TikTok, with monthly ad spend exceeding $1M and impressions peaking in July at over 320M.

DoorDash for Customers

DoorDash's digital operations span its website, doordash.com, and DoorDash - Food Delivery app.

• Audience Trends: The website attracted over 13M monthly visits in Q3, with a noticeable dip in August. The monthly true audience hovered around 3.4M, with a strong app-only visitor base.

• App Engagement: The app maintained a steady monthly active user base, with active users around 2.8M in September.

• Ad Spend & Channels: DoorDash's monthly advertising spend saw a sharp decline from August, focusing primarily on YouTube, with impressions decreasing to under 47M by September.

SkipTheDishes

SkipTheDishes operates through its website, skipthedishes.com, and the Just Eat Takeaway.com app.

• Audience Trends: The website visits peaked in August at over 13.5M, with a monthly true audience stabilizing above 3M. The user base was predominantly app-centric.

• App Engagement: Monthly active app users decreased from 2.7M in April to about 2.3M in September, suggesting a gradual decline.

• Ad Spend & Channels: SkipTheDishes significantly reduced its monthly ad spend after April, focusing on Instagram and YouTube, with impressions dropping to 175M by September.

Conclusion

The Q3 2024 data from Sensor Tower underscores the competitive dynamics of Canada's food delivery market. UberEATS leads with a robust web and app presence, DoorDash shows resilience despite fluctuating metrics, and SkipTheDishes maintains a strong app-centric audience. Sensor Tower's comprehensive cross-platform insights are indispensable for understanding these trends, offering unparalleled visibility into user behavior across websites and apps.

For further insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics for advertising data.