Leading Brands in Canadian Food Delivery Services: Q3 2024 Analysis

Introduction

In the dynamic landscape of food delivery services in Canada, three brands—DoorDash, UberEATS, and SkipTheDishes—emerge as leaders with significant monthly deduplicated audiences across their websites and apps. This article explores their Q3 2024 performance, drawing insights from Sensor Tower’s comprehensive datasets.

DoorDash: A Customer-Centric Approach

DoorDash's digital presence is anchored by its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: The monthly deduplicated audience remained stable above 3.3M throughout the quarter. Website visits fluctuated, with a dip in August to around 10.6M visits, rebounding to 13.3M in September. The app consistently attracted over 2.7M monthly users, indicating a strong mobile preference.

• App Engagement: Monthly active users on the app slightly decreased from 2.99M in April to 2.76M in September, reflecting a gradual decline in engagement.

• Ad Spend & Channels: DoorDash's monthly ad spend saw a significant decline, from around $0.75M in May to approximately $0.26M in September. YouTube and TikTok were the primary channels, delivering substantial impressions, while desktop video and Snapchat saw reduced activity.

UberEATS: A Robust Digital Footprint

UberEATS maintains a strong digital presence with ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: The monthly deduplicated audience remained strong, exceeding 5.4M throughout the quarter. Website visits were stable, peaking in August with over 19M visits. The app consistently surpassed 6M monthly active users, highlighting a dominant mobile market.

• App Engagement: The app’s monthly active users peaked in July at 6.17M, showing resilience in user engagement.

• Ad Spend & Channels: UberEATS maintained a high monthly ad spend, averaging over $1.1M. Instagram and TikTok were key platforms, with Instagram leading in impressions, reflecting a strategic focus on visual channels.

SkipTheDishes: Strategic Adaptation

SkipTheDishes is accessible via skipthedishes.com and the Just Eat Takeaway.com app.

• Audience Trends: The monthly deduplicated audience saw a gradual decline from 3.6M in April to 3M in September. Website visits were relatively stable, peaking in August at over 13M visits.

• App Engagement: Monthly active users on the app declined from 604K in April to 536K in September, indicating a decrease in mobile engagement.

• Ad Spend & Channels: SkipTheDishes reduced its monthly ad spend significantly, from $1.8M in April to approximately $0.93M in September. Instagram and Facebook remained dominant channels, delivering the highest impressions.

Conclusion

DoorDash, UberEATS, and SkipTheDishes have each carved out unique positions in the Canadian food delivery market. Through Sensor Tower’s unparalleled data insights, we observe varied strategies and engagements across web and mobile platforms. Sensor Tower continues to provide critical insights into cross-platform user behaviors, offering a comprehensive view of the food delivery landscape in Canada.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.