Leading Brands in Health & Wellness: Q3 2024 Insights

In the ever-evolving Health & Wellness sector, understanding digital trends is crucial for brands to stay ahead. Sensor Tower's comprehensive data provides unparalleled insights into cross-platform user behavior across websites and apps. This article highlights the performance of three leading brands in Canada during Q3 2024: WebMD, LLC., Shoppers Drug Mart, and Fitbit.

WebMD, LLC.

Renowned for its extensive health information resources, WebMD maintains a significant digital presence with its website webmd.com and the WebMD: Symptom Checker app.

• Audience Trends: From Q2 to Q3 2024, webmd.com experienced fluctuations in unique visits, peaking in July with over 3.4M visitors and declining to about 2.7M by September. The monthly deduplicated audience remained stable above 2.7M throughout the quarter.

• App Engagement: The app maintained a small but steady monthly active user base, with active users hovering around 1K.

• Ad Spend & Channels: WebMD's monthly ad spend saw a notable spike in September, reaching over $600K, primarily through Facebook, which dominated their advertising channels.

Shoppers Drug Mart

As a leading pharmacy and health retailer, Shoppers Drug Mart's online presence includes its website shoppersdrugmart.ca and the Shoppers Drug Mart app.

• Audience Trends: The website maintained consistent monthly traffic, with unique visits ranging from 1.6M to 1.8M. The monthly deduplicated audience exceeded 1.9M in September, indicating strong cross-platform engagement.

• App Engagement: The app saw an increase in monthly active users, reaching nearly 36K in September, showcasing growing mobile interest.

• Ad Spend & Channels: Shoppers Drug Mart significantly increased its monthly ad spend in September to over $1.4M, utilizing a diverse range of channels including Facebook, Instagram, and YouTube, resulting in nearly 300M impressions.

Fitbit

Fitbit, a leader in fitness technology, leverages its website fitbit.com and the Fitbit: Health & Fitness app to engage users.

• Audience Trends: The website experienced a decline in unique visits, dropping from over 290K in May to approximately 230K by September. The monthly deduplicated audience remained robust, with the majority of users engaging via the app.

• App Engagement: The app consistently engaged users, maintaining around 450K monthly active users, reflecting strong mobile integration.

• Ad Spend & Channels: Fitbit's monthly ad spend was minimal, with sporadic investments in desktop video and Instagram, indicating a strategic focus on organic reach over paid advertising.

Conclusion

In Q3 2024, WebMD, LLC., Shoppers Drug Mart, and Fitbit each demonstrated unique strategies in the Health & Wellness category. These insights, powered by Sensor Tower's extensive data capabilities, highlight the importance of cross-platform analysis for brand growth. By leveraging Sensor Tower's Web Insights, Pathmatics, and App Performance Insights, businesses can gain a competitive edge in understanding and reaching their audiences effectively.