Leading Health Care Services Brands in Canada: Q3 2024 Analysis

Introduction

In the dynamic world of health care services, digital engagement is more critical than ever. Analyzing Q3 2024, several brands stand out in Canada for their substantial online presence and audience engagement. This article delves into the performance of Shoppers Drug Mart, Maple Corporation, and BetterHelp, highlighting trends across their websites and apps. Our insights are powered by Sensor Tower's comprehensive data offerings, providing a unique view of cross-platform user behavior.

Shoppers Drug Mart

Shoppers Drug Mart continues to be a significant player in the Canadian health care services sector, with its website, shoppersdrugmart.ca, and the Shoppers Drug Mart app.

• Audience Trends: From Q2 to Q3 2024, the website maintained a stable monthly audience, with visits fluctuating around 11M to 13M. Monthly unique visits remained consistent, though a slight dip in July was observed. The monthly true audience hovered above 1.9M throughout the quarter.

• App Engagement: The Shoppers Drug Mart app experienced a minor decline in monthly active users, stabilizing at around 320K by September. This indicates steady mobile engagement despite fluctuations.

• Ad Spend & Channels: Monthly ad spend saw substantial growth, peaking at over $1.4M in September, with impressions reaching nearly 300M. The primary advertising channels included Facebook and Instagram, contributing significantly to this growth.

Maple Corporation

Maple Corporation, through its website getmaple.ca and the Maple – Online Doctors 24/7 app, has been instrumental in providing virtual health care services.

• Audience Trends: The website saw a resurgence in September, with monthly visits nearly doubling from August to over 4.6M. The monthly true audience remained stable at approximately 170K.

• App Engagement: The app's monthly active user base showed growth, peaking at over 100K in August before a slight decline in September, reflecting consistent mobile engagement.

• Ad Spend & Channels: Maple's advertising efforts increased significantly in Q3, with a monthly spend of around $31K in September. Facebook remained the dominant channel, providing the majority of impressions.

BetterHelp

BetterHelp, a leader in online therapy, engages users through its website betterhelp.com and the BetterHelp - Therapy app.

• Audience Trends: The website maintained a consistent monthly audience, with visits fluctuating around 650K to 800K. The monthly true audience was steady at approximately 90K throughout the quarter.

• App Engagement: The app saw a gradual increase in monthly active users, reaching over 26K by August, indicating steady user interest.

• Ad Spend & Channels: Monthly ad spend peaked in July at over $1M, with impressions surpassing 300M. Facebook and Instagram were key channels, driving the majority of the brand's digital reach.

Conclusion

In Q3 2024, Shoppers Drug Mart, Maple Corporation, and BetterHelp demonstrated strong digital engagement across Canada. Sensor Tower's unparalleled data offerings provide critical insights into these brands' cross-platform strategies, highlighting the importance of both web and mobile channels in the health care services sector. As digital landscapes evolve, these brands continue to adapt, leveraging comprehensive data to enhance their reach and engagement.

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