Leading Brands in Canada's Home & Garden Shopping Category: Q3 2024 Insights

In the ever-evolving world of Home & Garden shopping, understanding the digital landscape is crucial for staying ahead. Sensor Tower provides unparalleled insights into this dynamic category, helping brands like Home Depot, IKEA, and Wayfair optimize their digital presence. This article delves into the performance and trends for these leading brands from Q2 to Q3 2024.

Home Depot

Home Depot's digital ecosystem comprises its website, homedepot.com, and the The Home Depot app.

• Audience Trends: Throughout Q3 2024, homedepot.com maintained a robust audience, with visits peaking in July at 57M. The monthly true audience saw a gradual decline from 5.6M in July to 4.3M in September, indicating a shift in user engagement.

• App Engagement: The Home Depot app experienced fluctuations, with monthly active users reaching over 430K in June, before descending to approximately 280K by September.

• Ad Spend & Channels: Home Depot's advertising efforts were notable, with a peak monthly spend of over $2.6M in May. Facebook and Instagram were key channels, delivering significant impressions.

IKEA

IKEA's digital presence is marked by its website, ikea.com, and the IKEA app.

• Audience Trends: IKEA's website visits peaked in August at approximately 47M, with a monthly true audience consistently around 3.1M to 3.4M. The web platform consistently outperformed the app in terms of audience reach.

• App Engagement: The app's monthly active users reached a high of 610K in August, reflecting increased mobile engagement.

• Ad Spend & Channels: IKEA's monthly ad spend surged to over $1.3M in August, with Facebook and Instagram as dominant channels, contributing to high engagement rates.

Wayfair

Wayfair's digital strategy includes wayfair.com and the Wayfair – Shop All Things Home app.

• Audience Trends: Wayfair's website visits remained stable, with a notable peak in September at 36M. Monthly true audience figures hovered around 2.5M to 2.8M, with a strong web presence.

• App Engagement: The app maintained steady engagement, with monthly active users peaking at 610K in August.

• Ad Spend & Channels: Wayfair's monthly ad spend was highest in April at over $1.4M, with Facebook and YouTube as key channels, driving significant impressions.

Conclusion

The Home & Garden shopping category in Canada demonstrates a vibrant digital landscape, with Home Depot, IKEA, and Wayfair leading the charge. Sensor Tower's comprehensive data insights are invaluable for understanding cross-platform user behavior, optimizing digital strategies, and driving growth. With tools like Web Insights, App Performance Insights, and Pathmatics, brands can make informed decisions to stay competitive in this dynamic market. Sensor Tower’s consolidated data offers unique advantages, empowering decision-makers with the information needed to excel in an increasingly digital world.