Leading Pet Supply Brands in Canada: Q3 2024 Insights

In the dynamic world of pet supplies, understanding market trends is essential for staying competitive. This article delves into the performance of leading brands in Canada during Q3 2024, highlighting PetSmart, Chewy, Inc., and Petfinder. Sensor Tower's comprehensive data provides invaluable insights into monthly audience behavior across web and app platforms, as well as monthly advertising trends.

PetSmart

PetSmart's digital presence is robust, featuring both its website, petsmart.com, and the PetSmart app.

• Audience Trends: From Q2 to Q3 2024, petsmart.com saw visits fluctuate, peaking in July at over 3.2M visits monthly. The unique visitors remained stable, with a noticeable increase in visits per unique visitor during the same period. The monthly true audience for PetSmart hovered around 380K in September, with the web market showing dominance over mobile.

• App Engagement: The PetSmart app maintained a steady monthly active user base, reaching approximately 62K by September. This indicates a consistent user base, though the web platform attracted more unique visitors.

• Ad Spend & Channels: PetSmart's monthly advertising spend peaked in July at nearly $492K, with impressions exceeding 127M. Facebook and Instagram were primary channels, delivering the highest impressions, while desktop video saw a significant increase in September.

Chewy, Inc.

Chewy, Inc. operates through its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: Chewy's website visits grew significantly from April to August, reaching over 1.7M visits monthly. Unique visits also increased, reflecting a growing interest. The monthly true audience was stable around 260K in August, with web visitors vastly outnumbering app users.

• App Engagement: The app showed a promising rise in monthly active users, climbing to approximately 13K by September, suggesting increasing mobile engagement.

• Ad Spend & Channels: Chewy's monthly ad spend escalated from April to August, peaking at over $1M. Impressions followed a similar trend, with YouTube and Instagram as key channels, indicating a strategic focus on visual advertising.

Petfinder

Petfinder's digital strategy includes petfinder.com and the Petfinder - Adopt a Pet app.

• Audience Trends: The website saw a decline in visits from April to September, with a significant drop in August. Despite this, the site maintained a monthly true audience around 150K in September, with web traffic being the primary driver.

• App Engagement: The app experienced modest growth in monthly active users, reaching over 3K by September. This suggests stable, albeit limited, mobile engagement.

• Ad Spend & Channels: Unlike its competitors, Petfinder did not invest in advertising during this period, reflecting a different strategic approach.

Conclusion

The data provided by Sensor Tower highlights distinct strategies and trends among leading pet supply brands in Canada. While PetSmart and Chewy leverage extensive advertising and web presence, Petfinder focuses on organic growth. Sensor Tower's unique cross-referencing capabilities offer unparalleled insights into these trends, essential for understanding cross-platform user behavior. Explore more with our Web Insights, Pathmatics, and App Performance Insights offerings.