Leading Auto Brands in Germany: A Q3 2024 Analysis

Introduction

In the bustling German automotive market, a robust digital presence is essential for maintaining a competitive edge. In Q3 2024, ADAC e.V., mobile.de GmbH, and AutoScout24 GmbH emerged as leaders with significant monthly audience numbers across their websites and apps. This article delves into their performance from Q2 to Q3 2024, highlighting audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, provides the foundation for this analysis.

ADAC e.V. (Allgemeiner Deutscher Automobil-Club)

ADAC's digital footprint is extensive, featuring the website adac.de and the ADAC Drive: Tanken Laden Route app.

• Audience Trends: From Q2 to Q3 2024, adac.de maintained a stable monthly true audience of over 17M visitors. A notable spike occurred in July, with unique visits exceeding 20M.

• App Engagement: The app experienced a decline in monthly active users from over 1.2M in April to under 1M by September, indicating a shift in user engagement.

• Ad Spend & Channels: ADAC's monthly ad spend increased significantly, peaking in September at over $400K, primarily on Facebook, which accounted for a large portion of the impressions.

mobile.de GmbH

mobile.de's digital presence is anchored by its website mobile.de and the mobile.de - car market app.

• Audience Trends: The true audience remained strong, consistently above 13M monthly. August saw a peak with visits per unique visitor reaching 13.

• App Engagement: Active users for the app remained relatively stable, hovering around 5.5M monthly throughout the period.

• Ad Spend & Channels: mobile.de's monthly ad spend fluctuated, with a high of over $370K in May. Facebook was the dominant platform for impressions.

AutoScout24 GmbH

AutoScout24's digital strategy includes the website autoscout24.de and the AutoScout24: Buy & sell cars app.

• Audience Trends: The true audience grew steadily, surpassing 7M by September. August was a peak month with unique visits over 5.3M.

• App Engagement: The app maintained a robust monthly active user base, with active users consistently around 2.2M.

• Ad Spend & Channels: Monthly ad spend was highest in April, exceeding $440K, with Instagram leading in impressions.

Conclusion

ADAC e.V., mobile.de GmbH, and AutoScout24 GmbH have demonstrated robust digital strategies in Q3 2024. The data underscores the importance of a strong online presence and strategic advertising. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these brands' performance, crucial for understanding cross-platform user behavior. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.