Leading Brands in Germany's Business & Productivity Software Category: Q3 2024 Overview

Introduction

In Q3 2024, Germany's business and productivity software landscape was shaped by several leading brands. Notable among them are Gmail, Google Workspace, and Microsoft 365, each showcasing impressive digital footprints across websites and applications. Sensor Tower's comprehensive data offers unique cross-platform insights into these brands' performance, highlighting trends from Q2 to Q3 2024.

Gmail

Gmail continues to be a powerhouse in the business and productivity software category, maintaining a robust presence both on the web and through its mobile application.

• Website Performance: mail.google.com experienced a steady increase in visits, peaking in July 2024 at over 1.3B visits. Monthly unique visits remained above 11M throughout the quarter, with an average of 65 visits per unique visitor.

• App Engagement: The Gmail - Email by Google app showed stable monthly active users, hovering around 34M to 35M.

• True Audience Insights: Monthly true audience figures remained stable around 39M, with a significant portion accessing Gmail through the app, highlighting the importance of mobile platforms.

• Advertising: No monthly ad spend was recorded in this category during the observed period.

Google Workspace

Google Workspace, formerly G Suite, encompasses a variety of tools such as Google Calendar, Google Docs, and Google Meet, each contributing to its strong market presence.

• Website Performance:

  • calendar.google.com and docs.google.com both experienced fluctuations. Calendar visits peaked in September at over 270M, while Docs maintained visits above 350M.

  • meet.google.com saw a notable increase in visits, reaching over 840M in September.

• App Engagement:

  • Google Calendar app users increased to nearly 18M by the end of Q3.

  • Google Docs showed a slight dip in August but recovered to 3M monthly active users in September.

• True Audience Insights: Monthly true audience figures for Google Workspace tools showed consistent engagement, with Google Calendar and Docs maintaining significant user bases.

• Advertising: Similar to Gmail, Google Workspace recorded no monthly ad spend in this category.

Microsoft 365 (Office 365)

Microsoft 365 demonstrated its enduring influence in the productivity software domain with strong web and app engagement metrics.

• Website Performance:

  • office.com recorded stable visits, with a peak of over 140M in September.

  • onedrive.com and outlook.office.com maintained consistent traffic, showcasing the broad utility of Microsoft's services.

• App Engagement:

  • Microsoft Word and Microsoft Office apps saw monthly active users ranging from 4.8M to 5.3M.

  • Microsoft Teams peaked at over 8.6M monthly active users in September.

• True Audience Insights: Monthly true audience figures for Microsoft 365 remained robust, with Microsoft Office attracting over 7.7M users.

• Advertising: A modest monthly ad spend was recorded, with significant impressions delivered primarily via YouTube.

Conclusion

Gmail, Google Workspace, and Microsoft 365 remain dominant players in Germany's business and productivity software category. Sensor Tower's data underscores the importance of both web and app platforms in reaching and engaging users. With detailed insights from Sensor Tower's Web Insights, Pathmatics, and App Performance Insights, businesses can gain unparalleled understanding of cross-platform user behavior, critical for strategic planning in the competitive digital landscape.

Sensor Tower's consolidated data offers unique advantages for decision-makers, providing a strategic edge in understanding and leveraging digital engagement trends.