Leading Business & Productivity Software Brands in Q3 2024: A Sensor Tower Analysis

Introduction

In the ever-evolving world of business and productivity software, Q3 2024 showcased significant trends and performance metrics for leading brands in Germany. This article delves into the data for Microsoft 365, Google Workspace, and Gmail, highlighting their monthly deduplicated audience across websites and apps. Sensor Tower's comprehensive data analysis offers unique insights into cross-platform user behavior, underscoring the critical role of web and app integration in these brands' success.

Microsoft 365 (Office 365)

Microsoft 365's digital presence spans multiple platforms, including its websites—forms.office.com, microsoft365.com, office.com, onedrive.com, onenote.com, outlook.office.com, outlook.office365.com, teams.microsoft.com, and yammer.com—and its apps such as Microsoft Word, Microsoft Office, Microsoft OneDrive, Microsoft OneNote, Microsoft Outlook, Microsoft Teams, and Viva Engage.

• Audience Trends:

  • forms.office.com experienced a notable spike in September with over 13M monthly visits, reflecting increased engagement.

  • microsoft365.com maintained a stable monthly visit count, hovering around 4M to 5M.

  • office.com consistently drew a large monthly audience, averaging over 140M visits.

  • onedrive.com saw a steady monthly audience with visits ranging between 1M to 2M.

  • onenote.com showed a small but consistent monthly audience increase.

  • outlook.office.com and outlook.office365.com both remained stable with high engagement, over 100M visits monthly.

  • teams.microsoft.com and yammer.com showed varied engagement, with teams.microsoft.com peaking in July.

• App Engagement:

  • Microsoft Word and Microsoft Office apps saw a minor increase in active users in September, while Microsoft OneDrive maintained around 2M monthly active users.

  • Microsoft Outlook consistently led with over 5M monthly active users.

  • Microsoft Teams showed a slight recovery in September after a drop in August.

• Ad Spend & Channels:

  • Microsoft focused its monthly advertising on Facebook and YouTube, peaking in June with significant impressions.

Google Workspace

Google Workspace's ecosystem includes websites such as calendar.google.com, docs.google.com, meet.google.com, messages.google.com, and workspace.google.com, alongside apps like Google Calendar, Google Docs, Google Meet (original), and Google Messages.

• Audience Trends:

  • calendar.google.com saw a peak in September with over 270M monthly visits.

  • docs.google.com remained strong, with visits surpassing 350M monthly.

  • meet.google.com maintained high engagement with over 700M monthly visits.

  • messages.google.com experienced a significant monthly surge in August.

  • workspace.google.com showed steady monthly growth, especially in September.

• App Engagement:

  • Google Calendar maintained a strong monthly user base with over 8M active users.

  • Google Docs saw a slight dip in August but recovered in September.

  • Google Messages consistently engaged over 10M monthly users.

• Ad Spend & Channels:

  • Google did not engage in paid advertising during this period.

Gmail

Gmail's digital footprint includes its website mail.google.com and the Gmail - Email by Google app.

• Audience Trends:

  • mail.google.com exhibited stable engagement, consistently drawing over 1B monthly visits.

• App Engagement:

  • Gmail's app user base steadily increased to over 25M monthly active users by September.

• Ad Spend & Channels:

  • Gmail did not report any monthly ad spend during this period.

Conclusion

Q3 2024 highlighted the dynamic engagement across leading brands in the business and productivity software category. Microsoft 365, Google Workspace, and Gmail demonstrated robust digital presences, with varying strategies in audience engagement and app usage. Sensor Tower's unparalleled data insights continue to provide invaluable understanding of cross-platform user behavior, essential for navigating the competitive landscape of business software.

For more detailed insights and to harness the power of Sensor Tower's unique data offerings, explore Web Insights, Pathmatics, and App Performance Insights.