Leading Brands in DE's Computers & Consumer Electronics Category: Q3 2024 Insights

Introduction

In the competitive landscape of Germany's Computers & Consumer Electronics category, brands like Hewlett-Packard (HP), Back Market, and Epson have made significant strides in expanding their digital presence. Utilizing Sensor Tower's comprehensive data, which uniquely cross-references web, app, and advertising metrics, we delve into the performance and trends of these leading brands from Q2 to Q3 2024.

Hewlett-Packard (HP)

HP is renowned for its innovative computing solutions and digital services. Its digital strategy encompasses both its website, hp.com, and the HP Smart app.

• Audience Trends: Throughout Q2 to Q3 2024, hp.com experienced fluctuations in monthly visits, peaking in September with over 12M visits. Unique visitors remained stable, hovering around 1.7M to 1.9M. The monthly deduplicated audience consistently surpassed 3M.

• App Engagement: The HP Smart app maintained a strong user base, with monthly active users slightly increasing to approximately 665K by September.

• Ad Spend & Channels: HP's monthly advertising spend varied, with a notable dip in August. Facebook and Instagram were the primary channels, delivering substantial impressions. Impressions peaked in April at over 107M.

Back Market

Back Market is a leader in refurbished electronics, known for its commitment to sustainability and quality. Its presence is marked by its website, backmarket.com, and the Back Market - Buy & Sell tech app.

• Audience Trends: The website saw a consistent rise in monthly visits, reaching over 11M in September. Unique visits also increased, with a monthly deduplicated audience topping 1.6M.

• App Engagement: The app's monthly active users remained steady at around 114K, indicating a stable mobile audience.

• Ad Spend & Channels: Back Market's monthly ad spend was robust, peaking in July at over $720K. Instagram was the dominant ad channel, with impressions exceeding 88M in May.

Epson

Epson is globally recognized for its printing and imaging solutions. Its digital footprint includes epson.com and the Epson iPrint app.

• Audience Trends: Epson.com witnessed growth in monthly visits, reaching over 1M by September. The monthly deduplicated audience remained above 1.2M throughout the quarter.

• App Engagement: The Epson iPrint app saw a resurgence in monthly active users, nearing 250K in September.

• Ad Spend & Channels: Epson's ad strategy saw a significant increase in September, with total monthly ad spend reaching over $46K. Facebook led the way in impressions, surpassing 6.7M.

Conclusion

The Q3 2024 data highlights the dynamic strategies of HP, Back Market, and Epson in the Computers & Consumer Electronics category. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide a comprehensive view of these brands' cross-platform engagements and advertising efforts. As these brands continue to innovate, understanding user behavior across platforms remains crucial for sustained growth. Sensor Tower's consolidated data offers unique advantages for decision-makers, enabling them to make informed strategic decisions with confidence.