Leading Brands in Germany's Food Delivery Services: Q3 2024 Analysis

Introduction

In the competitive landscape of food delivery services in Germany, several brands have emerged as leaders, capturing significant audience attention across their digital platforms. This article delves into the performance of three prominent players: SkipTheDishes, HelloFresh, and UberEATS, highlighting their audience trends, app engagement, and advertising strategies from Q2 to Q3 2024. Sensor Tower's comprehensive data insights provide a unique cross-platform analysis, essential for understanding user behavior in this dynamic market.

SkipTheDishes

SkipTheDishes operates its digital presence through websites lieferando.de and takeaway.com, alongside the Just Eat Takeaway.com app.

• Audience Trends: The monthly true audience for SkipTheDishes remained robust, hovering above 10M throughout the quarter. Website visits on lieferando.de showed a slight upward trend, peaking in August with over 47M visits. Takeaway.com experienced a decline in visits, with a notable drop from April to September.

• App Engagement: The Just Eat Takeaway.com app maintained a stable monthly active user base, with users consistently around 8.4M.

• Ad Spend & Channels: Monthly advertising efforts saw a significant decrease, with total spend dropping to nearly zero by September. Facebook and Instagram were the primary channels, with impressions heavily leaning towards Facebook in the earlier months.

HelloFresh

HelloFresh's digital footprint includes the hellofresh.com website and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The monthly true audience for HelloFresh showed an increase, particularly in September, reaching over 2M. Website visits spiked in September, hitting approximately 12M.

• App Engagement: The app's monthly active users slightly decreased, stabilizing around 870K by September.

• Ad Spend & Channels: HelloFresh significantly ramped up its monthly advertising, with September spend surpassing $1.4M. YouTube and Facebook were key channels, with Facebook generating the most impressions.

UberEATS

UberEATS is accessible via ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: UberEATS experienced a steady increase in monthly true audience, reaching close to 2M in September. Website visits peaked in July with over 5.8M visits.

• App Engagement: The Uber Eats app saw a rise in monthly active users, exceeding 1.6M by September.

• Ad Spend & Channels: UberEATS escalated its monthly advertising spend, culminating in a substantial $2.5M in September. TikTok and YouTube were effective channels, with YouTube delivering the highest impressions.

Conclusion

In Q3 2024, SkipTheDishes, HelloFresh, and UberEATS demonstrated varied strategies and performance metrics in Germany's food delivery market. Sensor Tower's unparalleled data insights, encompassing web, app, and advertising analytics, offer critical understanding of cross-platform user engagement. As the sector evolves, these brands continue to adapt, leveraging digital platforms to enhance their reach and influence.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.