Leading Food Delivery Brands in Germany: Q3 2024 Analysis

Introduction

In the bustling landscape of food delivery services in Germany, several brands have emerged as leaders in Q3 2024. This article delves into the performance and trends of three prominent brands: SkipTheDishes, HelloFresh, and UberEATS for Customers. By harnessing Sensor Tower's comprehensive data, we provide insights into audience engagement, app usage, and advertising strategies across these brands.

SkipTheDishes

SkipTheDishes maintains a strong digital footprint through its websites, lieferando.de and takeaway.com, alongside the Just Eat Takeaway.com app.

• Audience Trends: From Q2 to Q3 2024, lieferando.de experienced a steady increase in visits, peaking at over 48M in August. In contrast, takeaway.com saw a decline in unique visits, stabilizing around 80K in September.

• App Engagement: The Just Eat Takeaway.com app maintained a consistent monthly active user base with figures hovering around 2M.

• Ad Spend & Channels: Monthly advertising efforts significantly decreased over the quarter, with September spending dropping to under $100. Facebook was the primary channel in early Q2, but activity ceased by July.

HelloFresh

HelloFresh captures audience attention via hellofresh.com and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website saw a resurgence in September, reaching 12M visits. This indicates a solid recovery from the dip in June.

• App Engagement: The app's monthly active user count remained stable, around 260K, demonstrating consistent engagement.

• Ad Spend & Channels: HelloFresh aggressively ramped up monthly ad spending, reaching over $1.4M in September. YouTube and Facebook were key channels, with substantial impressions observed.

UberEATS for Customers

UberEATS leverages ubereats.com and the Uber Eats: Food Delivery app to reach its audience.

• Audience Trends: The website showed fluctuating visits, with a peak in August at over 5.4M visits, indicating strong user interest.

• App Engagement: The app maintained a stable monthly active user base, with active users consistently around 165K.

• Ad Spend & Channels: UberEATS significantly increased monthly ad spending to over $2.5M in September, with TikTok and YouTube as dominant channels.

Conclusion

The food delivery landscape in Germany continues to evolve, with SkipTheDishes, HelloFresh, and UberEATS leading the charge. Sensor Tower's unparalleled data insights reveal each brand's strategic focus and market engagement. By leveraging our Web Insights, Pathmatics, and App Performance Insights, businesses can gain critical understanding of cross-platform user behaviors and advertising effectiveness. Sensor Tower's data-driven approach offers unique advantages for decision-makers aiming to navigate the competitive landscape effectively.