Leading Brands in Generative AI: Q3 2024 Overview

Introduction

As the Generative AI sector continues to evolve, several key players have emerged with impressive digital footprints. In Q3 2024, brands like ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini stood out with substantial monthly deduplicated audiences across their websites and apps. Leveraging Sensor Tower's comprehensive data, we delve into the performance and trends of these leading brands from Q2 to Q3 2024.

ChatGPT

ChatGPT's presence is robust, encompassing both its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: From Q2 to Q3 2024, chatgpt.com saw a significant rise in unique visits, peaking at 9M in September. The website maintained a high engagement with over 90 visits per unique visitor by the end of Q3. The true monthly deduplicated audience showed a steady increase, reaching approximately 15M in September.

• App Engagement: The ChatGPT app’s monthly active users grew consistently, surpassing 8.5M by September, indicating strong mobile engagement.

• Ad Spend & Channels: Notably, ChatGPT paused its monthly advertising spend after April, focusing its growth on organic channels.

Adobe Acrobat & Document Cloud

Adobe Acrobat’s digital ecosystem includes acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: The website experienced fluctuating visits, with a notable peak in July at over 10M visits. The true monthly deduplicated audience remained stable, hovering around 13M throughout the quarter.

• App Engagement: The app maintained a consistent monthly active user base, closing Q3 with around 4.2M active users.

• Ad Spend & Channels: Adobe's monthly ad spend was robust, exceeding $1.6M, with significant impressions driven by platforms like YouTube and Facebook.

Google Gemini

Google Gemini's offerings are accessible via gemini.google.com and the Google Gemini app.

• Audience Trends: The website visit count surged in September, reaching over 82M. The true monthly deduplicated audience also saw growth, nearing 2.8M by the end of Q3.

• App Engagement: The app's monthly active user base expanded significantly, reaching over 230K by September, reflecting increased interest and adoption.

• Ad Spend & Channels: Google Gemini ramped up its monthly advertising efforts, with ad spend peaking in August at over $600K, primarily on Instagram and TikTok, generating substantial impressions.

Conclusion

In Q3 2024, ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini demonstrated remarkable growth and engagement across digital platforms. Sensor Tower's unparalleled data insights highlight how these brands are effectively navigating the Generative AI landscape, leveraging both web and mobile channels to engage their audiences. For more detailed insights, Sensor Tower's Web Insights, Pathmatics, and App Performance Insights products provide comprehensive data for understanding cross-platform user behavior.

Explore the full potential of Sensor Tower’s tools to gain a competitive edge in the dynamic world of Generative AI.