Leading Health & Wellness Brands in Germany: Q3 2024 Analysis

Introduction

In the dynamic Health & Wellness sector in Germany, leading brands continue to innovate and engage audiences across various platforms. This article examines the Q3 2024 performance of three distinguished brands: Shop-Apotheke B.V., DocMorris, and Komoot. Leveraging Sensor Tower's comprehensive data, we provide insights into website and app usage, advertising trends, and audience engagement.

Shop-Apotheke B.V.

Shop-Apotheke B.V. maintains a robust digital presence through its website, shop-apotheke.com, and the Redcare: Online Pharmacy app.

• Audience Trends: From Q2 to Q3 2024, the website experienced a decline in visits, falling from over 106M in May to around 76M in September. Monthly true audience numbers also decreased, stabilizing above 12M in September.

• App Engagement: The app showed a positive trend, with monthly active users increasing from 1.2M in April to over 1.6M by September, indicating growing mobile engagement.

• Ad Spend & Channels: Monthly advertising spend peaked in August at nearly $588K, with significant impressions across Facebook and Instagram, highlighting a strategic focus on social media channels.

DocMorris

DocMorris stands out with its website, docmorris.de, and the DocMorris Apotheke & E-Rezept app.

• Audience Trends: Website visits increased steadily, reaching over 36M in September. The monthly true audience remained stable, averaging around 5.2M.

• App Engagement: The app saw a peak in monthly active users at approximately 793K in May, with a slight decrease to around 684K by September.

• Ad Spend & Channels: Monthly ad spend surged in August to over $686K, with a significant presence on Facebook and Instagram, driving extensive impressions.

Komoot

Komoot thrives with its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: The website saw a peak in August with visits exceeding 29M, while monthly true audience numbers remained robust, peaking at over 9.7M.

• App Engagement: Monthly active users on the app increased to approximately 8.2M in August, reflecting a strong mobile user base.

• Ad Spend & Channels: Although monthly ad spend was minimal, there was a notable increase in August, with over $2.9K spent, primarily on Facebook.

Conclusion

The Health & Wellness market in Germany is witnessing dynamic shifts, with each brand adopting unique strategies across web and mobile platforms. Sensor Tower’s unparalleled data insights offer a critical understanding of these trends, enabling brands to fine-tune their strategies for optimal engagement.

For further insights into cross-platform user behavior, explore Sensor Tower’s Web Insights and Pathmatics offerings, as well as App Performance Insights.