Leading Health Care Services Brands in Germany: Q3 2024 Analysis

Introduction

In the dynamic landscape of health care services in Germany, Q3 2024 showcased significant activity among top brands. This article delves into the performance of leading players such as Shop-Apotheke B.V., DocMorris, and BetterHelp. By leveraging Sensor Tower’s unique cross-referencing capabilities, we provide insights into audience trends, app engagement, and advertising strategies, offering a comprehensive view of the digital health care sector.

Shop-Apotheke B.V.

Shop-Apotheke B.V. continues to be a dominant force in the German health care services sector, with a presence both online at shop-apotheke.com and through its app, Redcare: Online Pharmacy.

• Audience Trends: The website saw a decline in visits from 106M in May to around 76M in September. Despite this, the monthly True Audience remained above 11M through Q3.

• App Engagement: The app’s monthly active users increased steadily, reaching over 1.6M by September, indicating strong mobile engagement.

• Ad Spend & Channels: Monthly ad spending peaked in August at approximately $588K, with significant impressions on Facebook and OTT platforms. Monthly impressions surpassed 82M in September.

DocMorris

DocMorris maintains a robust digital footprint with its website, docmorris.de, and the DocMorris Apotheke & E-Rezept app.

• Audience Trends: The website experienced growth, with visits rising from 31M in June to 36M in September. Monthly True Audience stayed strong above 5M during this period.

• App Engagement: The app’s monthly active users hovered around 700K, demonstrating consistent user interest.

• Ad Spend & Channels: Monthly ad expenditures were highest in August, reaching around $687K, with a focus on Facebook and Instagram, generating monthly impressions over 119M.

BetterHelp

BetterHelp, known for its online therapy services, operates through betterhelp.com and the BetterHelp - Therapy app.

• Audience Trends: The website’s visits peaked at 2.8M in May but saw a reduction to approximately 1.2M by September. Monthly True Audience remained around 90K in the latter months.

• App Engagement: Monthly active users on the app were relatively stable, fluctuating around 14K.

• Ad Spend & Channels: Monthly ad spending was highest in May, exceeding $1.4M, with strong impressions across Facebook and Instagram, peaking at over 367M.

Conclusion

The health care services sector in Germany, as evidenced by the performance of Shop-Apotheke B.V., DocMorris, and BetterHelp, is characterized by significant digital engagement and strategic advertising efforts. Sensor Tower’s comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these cross-platform dynamics, enabling brands to effectively navigate the evolving digital landscape. By utilizing Sensor Tower’s analytics, decision-makers can strategically position their brands for continued success in the competitive health care market.