Leading Travel & Tourism Brands in Germany: Q3 2024 Insights

Introduction

In the dynamic Travel & Tourism sector in Germany, several brands have emerged as leaders in Q3 2024, attracting significant monthly true audiences across their websites and apps. Leveraging Sensor Tower’s comprehensive data, we provide insights into the performance trends of Google Maps, Deutsche Bahn (DB Vertrieb GmbH), and Booking.com. Discover how these brands have evolved from Q2 to Q3 2024.

Google Maps

Digital Presence: Google Maps is accessible via its website, maps.google.com, and the Google Maps app.

• Audience Trends: The monthly true audience of Google Maps remained robust, with figures consistently above 59M throughout Q3, peaking in August at over 61M. The app dominated the audience, with minimal web-only users.

• App Engagement: Monthly active users on the Google Maps app exceeded 59M, showing a slight dip in September compared to the previous months.

• Ad Spend & Channels: Google Maps had minimal monthly ad spend in the Travel & Tourism category, with a minor spike on Instagram in August.

Deutsche Bahn (DB Vertrieb GmbH)

Digital Presence: Deutsche Bahn operates multiple websites such as bahn.de, deutschebahn.com, and international-bahn.de, along with the DB Navigator app.

• Audience Trends: The monthly true audience for Deutsche Bahn’s digital properties hovered around 22M. Bahn.de experienced the highest traffic, maintaining over 95M visits monthly.

• App Engagement: The DB Navigator app saw monthly active users slightly decline to just under 20M by September.

• Ad Spend & Channels: Deutsche Bahn invested heavily in advertising, with monthly ad spend surpassing $1.8M in September across platforms like Facebook and Instagram.

Booking.com

Digital Presence: Booking.com is available via booking.com and the Booking.com: Hotels & Travel app.

• Audience Trends: Booking.com witnessed a peak in website visits in August, exceeding 220M. The monthly true audience consistently surpassed 17M throughout Q3.

• App Engagement: The app's monthly active user base reached over 10M in August, indicating strong mobile engagement.

• Ad Spend & Channels: Booking.com’s monthly ad spend remained high, with figures around $6M, primarily on Facebook and Instagram.

Conclusion

The Travel & Tourism sector in Germany continues to thrive, with Google Maps, Deutsche Bahn, and Booking.com leading the charge. Sensor Tower’s unparalleled data insights, encompassing web, app, and advertising metrics, provide a comprehensive view of these brands' digital strategies. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.