Leading Apparel Brands in ES: Q3 2024 Insights

Introduction

In the dynamic world of apparel, brands are constantly evolving to capture consumer interest across digital platforms. In Q3 2024, SheIn Group Limited, Zara, and Stradivarius emerged as leaders in the ES market, showcasing significant monthly deduplicated audience numbers across their websites and apps. Utilizing Sensor Tower’s comprehensive data, we delve into their performances and trends from Q2 to Q3 2024.

SheIn Group Limited

SheIn Group Limited demonstrates a robust online presence with shein.com and the SHEIN app.

• Audience Trends: The monthly deduplicated audience for SheIn remained stable, exceeding 23M in September. Web traffic on shein.com saw fluctuations, peaking in May with over 160M visits, while September settled around 137M.

• App Engagement: The SHEIN app maintained a strong monthly active user base, with users consistently around 7.9M by September.

• Ad Spend & Channels: SheIn's monthly advertising expenditure peaked in May at approximately $4.6M, primarily through Facebook and Instagram, achieving over 2.1B impressions.

Zara

Zara’s digital footprint includes zara.com and the ZARA app.

• Audience Trends: Zara experienced a dip in web traffic in August, with visits falling to about 62M, but rebounded in September. The monthly deduplicated audience hovered around 7.4M in September.

• App Engagement: The ZARA app saw stable performance, with monthly active users reaching approximately 600K by September.

• Ad Spend & Channels: Zara's monthly ad spend was minimal, with sporadic investments across Facebook and Instagram, totaling under $4K in April.

Stradivarius

Stradivarius operates through stradivarius.com and the Stradivarius - Clothing Store app.

• Audience Trends: The website traffic surged in September to approximately 27M visits, marking a significant increase from previous months. The monthly deduplicated audience reached about 2.9M.

• App Engagement: The app maintained a steady monthly active user base, with users around 160K in September.

• Ad Spend & Channels: Stradivarius focused its advertising on Facebook and Instagram, with monthly spend peaking in May at over $56K, delivering 26M impressions.

Conclusion

The Q3 2024 data showcases the strength and adaptability of SheIn, Zara, and Stradivarius in the ES apparel market. Through Sensor Tower’s unparalleled data insights, brands can understand cross-platform user behavior and optimize their digital strategies effectively. With offerings like Web Insights and Pathmatics, Sensor Tower remains an essential tool for brands navigating the digital landscape.