Leading Auto Brands in Spain: Q3 2024 Analysis

In the competitive landscape of Spain's auto industry, Q3 2024 witnessed significant digital engagement across leading brands. This article delves into the performance of Autodoc GmbH, mobile.de GmbH, and Fédération Internationale de l'Automobile (FIA) (Formula 1), examining their websites and apps, as well as advertising strategies. Sensor Tower's comprehensive data provides unique insights into these brands' digital footprints.

Autodoc GmbH

Autodoc GmbH, a leader in online car parts retail, boasts a strong digital presence through its website, autodoc.de, and the AUTODOC: buy car parts online app.

• Audience Trends: The website experienced fluctuating monthly visits, peaking in August with approximately 7.5M visits. Monthly unique visits remained stable, hovering around 500K. The monthly true audience saw a dip in September, settling just below 900K.

• App Engagement: Monthly active users on the app peaked in July at over 600K, before dropping to under 500K by September.

• Ad Spend & Channels: Autodoc's monthly advertising spend decreased over the quarter, from about $180K in May to around $80K in September. Facebook was the dominant channel, capturing the majority of impressions.

mobile.de GmbH

mobile.de GmbH, known for its comprehensive car market platform, leverages its website, mobile.de, and the mobile.de - car market app for digital outreach.

• Audience Trends: The website saw a significant spike in July with monthly visits surpassing 8.9M. Monthly unique visits also increased, reaching approximately 260K. The monthly true audience remained stable, staying above 240K throughout the quarter.

• App Engagement: Monthly active users grew steadily, rising from about 52K in April to over 66K by September.

• Ad Spend & Channels: Advertising spend was minimal, with a focus on Instagram. Monthly impressions remained low, indicating a conservative ad strategy.

Fédération Internationale de l'Automobile (FIA) (Formula 1)

The digital footprint of FIA (Formula 1), a premier motorsport organization, spans their website, formula1.com, and the Formula 1 app.

• Audience Trends: The website saw a peak in May with monthly visits surpassing 1.2M. Monthly unique visits remained stable, averaging around 80K. Monthly true audience figures were consistent, hovering around 200K.

• App Engagement: The app maintained a steady user base, with monthly active users fluctuating between 150K and 190K.

• Ad Spend & Channels: FIA's monthly ad spend was modest, with Instagram leading in impressions. Spending peaked in May at over $10K.

Conclusion

The Q3 2024 analysis of Spain's leading auto brands highlights the diverse strategies employed by Autodoc GmbH, mobile.de GmbH, and FIA (Formula 1). Sensor Tower's unparalleled data capabilities provide critical insights into cross-platform user behavior, enabling brands to refine their digital strategies effectively. For more in-depth website data, explore our Web Insights. For advertising insights, visit Pathmatics. Monthly Active User data is available through our App Performance Insights.

Sensor Tower remains the go-to platform for comprehensive digital market analysis, offering unparalleled access to essential data across web, app, and advertising channels.