Leading Brands in Experiences & Events: Q3 2024 Overview

In the dynamic Experiences & Events category, leading brands such as Ticketmaster, Fever Labs, Inc., and Meetup.com have demonstrated remarkable performance in Q3 2024. Leveraging Sensor Tower's analytics, this article delves into the monthly audience metrics, app engagement, and advertising strategies that set these brands apart, offering valuable insights for investors and C-suite executives.

Ticketmaster

Ticketmaster continues to assert its dominance with a robust digital presence across its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q2 to Q3 2024, ticketmaster.com experienced fluctuations in monthly visits, peaking at over 18M in July. The true monthly deduplicated audience remained stable, averaging around 1.4M.

• App Engagement: The app saw a significant rise in monthly active users in July, surpassing 400K, before stabilizing at approximately 210K in September.

• Ad Spend & Channels: Monthly advertising expenditure decreased from over $50K in May to under $9K in September, with Facebook and Instagram being the primary channels.

Fever Labs, Inc.

Operating through its website, feverup.com, and the Fever: Events & Tickets app, Fever Labs, Inc. continues to expand its reach.

• Audience Trends: Visits to feverup.com increased steadily, reaching over 2.6M in September. The true monthly deduplicated audience grew consistently, nearing 570K.

• App Engagement: The app maintained a stable monthly active user base, with users hovering around 200K, peaking slightly in September.

• Ad Spend & Channels: Fever Labs invested heavily in advertising, with monthly spends exceeding $1.2M, predominantly on Facebook and Instagram, yielding substantial impressions.

Meetup.com

Meetup.com leverages its platform through meetup.com and the Meetup: Social Events & Groups app.

• Audience Trends: The site maintained a consistent monthly deduplicated audience, with visits stabilizing around 540K by September, while the true audience remained above 200K.

• App Engagement: The app's monthly active user count remained steady, averaging around 105K.

• Ad Spend & Channels: Interestingly, Meetup.com exhibited negligible monthly ad spend, with minimal activity observed only in August on Instagram.

Conclusion

These brands exemplify strategic prowess in the Experiences & Events sector during Q3 2024. Sensor Tower's comprehensive data solutions, including Web Insights, App Performance Insights, and Pathmatics, deliver unparalleled insights into cross-platform user behavior. This data is essential for understanding market dynamics and crafting informed strategies for sustained growth.