Leading Generative AI Brands in Spain: Q3 2024 Insights

Introduction

In the rapidly evolving landscape of Generative AI, a few brands stand out in Spain for their strong digital presence and audience engagement. This article delves into the performance of three leading brands: ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini, focusing on data trends from Q2 2024 to Q3 2024. Sensor Tower’s comprehensive data analysis provides a unique perspective on these brands’ cross-platform user behavior.

ChatGPT

ChatGPT continues to be a formidable presence in the Generative AI space, known for its cutting-edge conversational capabilities and wide-ranging applications.

• Audience Trends:

  • chatgpt.com: Visits increased significantly, peaking at over 650M in September from around 490M in August.

  • openai.com: Visits rose, reaching nearly 9.9M in September.

  • Monthly True Audience: Grew to approximately 8.7M in September, with a noticeable increase in web and app visitors.

• App Engagement:

  • The ChatGPT app saw a steady rise in monthly active users, exceeding 4.8M by September.

• Ad Spend & Channels:

  • Notable monthly ad spend occurred in August, over $150K, primarily on Facebook, generating significant impressions.

Adobe Acrobat & Document Cloud

Adobe Acrobat & Document Cloud is renowned for its robust document management solutions and consistent user engagement.

• Audience Trends:

  • acrobat.adobe.com: Visits remained stable around 8.3M in September.

  • Monthly True Audience: Increased to over 7.2M by September, with a major portion from app users.

• App Engagement:

  • The Adobe Acrobat Reader: Edit PDF app saw monthly active users rise to approximately 6.5M in September.

• Ad Spend & Channels:

  • Consistent monthly ad spend, peaking in July with over $250K, leveraging Instagram and Facebook for high impressions.

Google Gemini

Google Gemini showcases dynamic growth and adaptation, known for its innovative AI-driven solutions.

• Audience Trends:

  • gemini.google.com: Visits grew steadily, reaching over 90M by September.

  • Monthly True Audience: Peaked at about 3.4M in August, highlighting an increase in app and web visitors.

• App Engagement:

  • The Google Gemini app experienced a significant rise in monthly active users, nearing 760K in September.

• Ad Spend & Channels:

  • Monthly ad spend saw a peak in August with investments over $1.4K, primarily on Instagram.

Conclusion

These leading brands in the Generative AI category demonstrate diverse strategies and robust audience engagement across platforms in Spain. Sensor Tower’s unparalleled data insights, encompassing web and app analytics together with advertising metrics, provide a comprehensive view of these brands’ digital performance. As the field continues to grow, these insights are crucial for understanding cross-platform user behavior and strategic decision-making.

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