Leading Generative AI Brands in Spain: Q3 2024 Analysis

Introduction

In Q3 2024, the generative AI landscape in Spain experienced significant engagement across leading brands, including ChatGPT, Adobe Acrobat & Document Cloud, and Google Gemini. This article explores their performance trends, leveraging Sensor Tower's comprehensive data insights to provide a clear picture of the competitive landscape.

ChatGPT

ChatGPT is renowned for its advanced conversational AI capabilities. Its digital presence spans its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: From Q2 to Q3 2024, chatgpt.com experienced a notable increase in visits, peaking in September with over 650M visits. The monthly deduplicated audience also rose, surpassing 8.7M in September.

• App Engagement: The app's monthly active users steadily climbed, reaching around 4.8M by September, reflecting a growing preference for mobile interaction.

• Ad Spend & Channels: Advertising efforts fluctuated, with significant monthly spending on Facebook in August, totaling over $150K, which generated nearly 74K impressions.

Adobe Acrobat & Document Cloud

Adobe Acrobat is known for its industry-leading PDF solutions. Its presence is marked by its website, acrobat.adobe.com, and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: The website maintained stable engagement, with visits hovering around 8M to 8.3M from July to September. The monthly deduplicated audience consistently exceeded 7.2M.

• App Engagement: The app saw a steady rise in monthly active users, reaching over 6.4M by the end of Q3, indicating a strong mobile user base.

• Ad Spend & Channels: Adobe's advertising strategy was robust, with monthly ad spend exceeding $200K and impressions consistently surpassing 100M across platforms like Facebook and Instagram.

Google Gemini

Google Gemini is at the forefront of AI-driven solutions. Its reach includes its website, gemini.google.com, and the Google Gemini app.

• Audience Trends: The website saw a surge in visits, particularly in September, with numbers reaching approximately 90M. The monthly deduplicated audience also showed growth, peaking at 3.3M.

• App Engagement: The app's user base expanded significantly, with monthly active users growing from zero in April to around 750K by September.

• Ad Spend & Channels: Google Gemini's monthly advertising spend peaked in August with over $1.4K spent, resulting in over 680K impressions, primarily on Instagram.

Conclusion

The generative AI sector in Spain continues to thrive, with ChatGPT, Adobe Acrobat, and Google Gemini leading the charge. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these brands' performance, highlighting critical trends and user engagement across platforms.

For further insights and detailed data, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.