Leading Health & Wellness Brands in Spain: Q3 2024 Overview

Introduction

In the dynamic Health & Wellness category in Spain, several brands have distinguished themselves through substantial digital presence and audience engagement. This article examines the performance of three leading brands—Wikiloc Outdoor SL, Strava, Inc., and Komoot—analyzing their trends from Q2 to Q3 2024. Sensor Tower's comprehensive data insights provide unparalleled cross-referencing of web, app, and advertising data, crucial for understanding user behavior across platforms.

Wikiloc Outdoor SL

Website & App: Wikiloc's digital footprint includes wikiloc.com and the Wikiloc - Trails of the World app.

• Audience Trends: Wikiloc.com experienced a notable fluctuation in visits, peaking at over 11M in August before dropping to 8M in September. The monthly true audience was stable above 1.9M for most of the quarter, with a peak in August.

• App Engagement: The app saw monthly active users rise in August to over 1.6M, before stabilizing around 1.3M in September, highlighting seasonal interest in outdoor activities.

• Ad Spend & Channels: Wikiloc's advertising was minimal, with a small monthly spend in May on Facebook, generating over 1M impressions.

Strava, Inc.

Website & App: Strava's presence includes strava.com and the Strava: Run, Bike, Hike app.

• Audience Trends: Strava.com saw a significant increase in visits in August, reaching nearly 10M before a decline in September. The monthly true audience remained strong, consistently exceeding 1.7M.

• App Engagement: The app's monthly active users increased steadily, peaking at over 1.8M in September, indicating robust engagement.

• Ad Spend & Channels: Strava's monthly advertising expenditure varied, with the majority spent on Facebook and Instagram, achieving over 1.2M impressions in April alone.

Komoot

Website & App: Komoot operates komoot.com and the komoot - hike, bike & run app.

• Audience Trends: Komoot.com had a surge in visits during August, reaching over 5M, with a consistent monthly audience above 500K throughout the quarter.

• App Engagement: The app's monthly active users peaked in August at over 340K, reflecting increased interest during the summer months.

• Ad Spend & Channels: Komoot's advertising was modest, with a focus on Instagram, achieving significant impressions in August.

Conclusion

The Health & Wellness sector in Spain is thriving, with these brands showcasing strong digital engagement and strategic growth. Sensor Tower’s insights are invaluable, providing a detailed view of cross-platform user behavior. For more in-depth data, explore our Web Insights, Pathmatics, and App Performance Insights offerings. Sensor Tower's consolidated data offers unique advantages for decision-makers, empowering them with actionable insights to drive strategic growth.