Leading Brands in ES News & Magazines: Q3 2024 Analysis

In the ever-evolving landscape of digital news and magazines, certain brands have managed to capture significant audience attention across their websites and apps. This analysis delves into the performance of leading brands in the ES market: Dailymotion, BBC News, and The Economist Group. Using data from Q2 to Q3 2024, provided by Sensor Tower, we explore trends in audience engagement, app usage, and advertising efforts.

Dailymotion

Dailymotion's digital presence is marked by its popular website, dailymotion.com, and the Dailymotion Social Video App.

• Audience Trends: The website experienced a noticeable increase in visits, peaking in August with over 9M visits. Monthly unique visits remained stable around 950K in Q3, indicating a consistent audience base. The monthly deduplicated audience surpassed 960K by September.

• App Engagement: The app's monthly active users remained relatively stable, hovering around 14K in September, suggesting a steady mobile audience.

• Ad Spend & Channels: Advertising efforts saw a significant spike in August, with monthly spending reaching approximately $150K, primarily on Instagram, generating over 65K impressions.

BBC News

BBC News maintains a strong digital footprint via bbc.com and the BBC: World News & Stories app.

• Audience Trends: The website saw a surge in visits in July and August, with monthly unique visits peaking at around 370K in September. The monthly deduplicated audience also grew to nearly 395K.

• App Engagement: The app's monthly active user base displayed fluctuations, with a peak of over 60K in September, reflecting increased mobile engagement.

• Ad Spend & Channels: BBC News reduced its monthly ad spend significantly by September, with total impressions dropping to around 250K, focusing primarily on Instagram.

The Economist Group

The Economist Group's presence is anchored by economist.com and the The Economist - US, World News app.

• Audience Trends: The website maintained steady visits, with a peak in September reaching over 3M visits. Monthly unique visits fluctuated, stabilizing around 220K by the end of Q3.

• App Engagement: The app's monthly active users remained stable, slightly decreasing to about 7.5K by September.

• Ad Spend & Channels: The Economist Group's monthly advertising spend peaked in August at approximately $63K, with significant impressions on Facebook and Instagram surpassing 29M.

Conclusion

The digital landscape for news and magazines continues to evolve, with Dailymotion, BBC News, and The Economist Group leading in audience engagement and advertising strategies. Sensor Tower's comprehensive data provides invaluable insights into these brands' cross-platform performance, highlighting the importance of web and app integration in reaching diverse audiences. With tools like Web Insights and Pathmatics, Sensor Tower remains at the forefront of delivering critical data for understanding digital trends.