Leading Brands in Spain's Personal Health & Fitness Category: Q3 2024 Analysis

Introduction

In the dynamic sphere of personal health and fitness, Spain has become a hub of activity for prominent brands such as Strava, Inc., Komoot, and MyFitnessPal, Inc. This analysis explores the performance and trends of these brands from Q2 to Q3 2024, highlighting their reach across websites and apps.

Strava, Inc.

Strava is renowned for connecting athletes worldwide through its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: From April to September 2024, strava.com experienced fluctuating visits, peaking in August with over 9.5M visits. The monthly true audience consistently remained above 1.7M, with a notable increase in app-only visitors.

• App Engagement: The app's monthly active users rose steadily, surpassing 1.8M by September, indicating robust mobile engagement.

• Ad Spend & Channels: Strava's monthly advertising spend saw a significant decrease from April to September, with Facebook and Instagram being the primary channels, garnering impressions in the hundreds of thousands.

Komoot

Komoot, known for its comprehensive outdoor navigation services, is marked by its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: The website's visits peaked in August at over 5M, with a monthly true audience reaching more than 600K. Web-only visitors dominated the audience metrics.

• App Engagement: Active users on the app showed a rise, reaching over 340K in August before stabilizing.

• Ad Spend & Channels: Komoot's ad spend was minimal but saw a spike in August, mainly through Facebook and Instagram, achieving significant impressions.

MyFitnessPal, Inc.

MyFitnessPal is a leader in nutrition and calorie counting, with its website, myfitnesspal.com, and the MyFitnessPal: Calorie Counter app.

• Audience Trends: The website maintained steady visits, with a noticeable peak in September at over 1.4M visits. The monthly true audience remained stable, with app-only visitors consistently leading.

• App Engagement: The app's monthly active users hovered around 340K throughout Q3, showing consistent user engagement.

• Ad Spend & Channels: Notably, MyFitnessPal ramped up its monthly ad spend in September, focusing on Facebook and Instagram, resulting in substantial impressions.

Conclusion

The personal health and fitness sector in Spain continues to flourish, with leading brands like Strava, Komoot, and MyFitnessPal driving digital engagement. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide unparalleled insights into cross-platform user behavior, essential for understanding market dynamics and empowering strategic decisions for investors and C-suite leaders.