Leading Brands in France's Dining & Restaurants Category in Q3 2024

In the ever-evolving dining and restaurants sector, select brands have emerged as leaders in France, showcasing impressive digital presence and audience engagement. This article examines the performance of McDonald's, La Fourchette (TheFork.com), and KFC from Q2 to Q3 2024, highlighting their achievements in terms of monthly deduplicated audience across websites and apps.

McDonald's

McDonald's continues to maintain a robust digital presence with its websites, mcdonalds-recrute.fr and mcdonalds.com, along with the McDonald's app.

• Audience Trends: The monthly deduplicated audience for McDonald's consistently remained above 5M during Q3 2024. Notably, the app-only visitors formed the majority, underscoring the dominance of mobile platforms.

• App Engagement: The McDonald's app consistently had over 1.5M monthly active users, reflecting stable engagement with slight fluctuations.

• Ad Spend & Channels: McDonald's experienced variations in monthly ad spending, peaking in September with over $1.4M across platforms like Facebook and YouTube. Impressions also rose, reaching over 348M in September.

La Fourchette (TheFork.com)

TheFork.com, a key player in restaurant bookings, demonstrates a strong digital footprint with its website, thefork.com, and the TheFork app.

• Audience Trends: TheFork.com had a stable unique visitor count, with a notable peak in July reaching over 860K. The monthly deduplicated audience hovered around 1.6M to 1.9M throughout the quarter.

• App Engagement: TheFork app showed a consistent increase in monthly active users, peaking at 233K in August, indicating growing mobile engagement.

• Ad Spend & Channels: Monthly spending on ads was highest in May and June, with over $240K each month. Facebook remained the primary channel, delivering the majority of impressions.

KFC

KFC's digital presence is marked by its website, kfc.com, and the KFC app.

• Audience Trends: KFC experienced a significant spike in web traffic in September, with unique visits reaching 187K. The monthly deduplicated audience was stable, averaging around 950K.

• App Engagement: The KFC app maintained a steady monthly active user base, with active users consistently around 230K.

• Ad Spend & Channels: KFC's monthly ad spend peaked in September at over $780K, with Facebook and Instagram being the dominant platforms, providing substantial impressions across months.

Conclusion

The digital landscape for dining and restaurants in France is vibrant, with McDonald's, La Fourchette, and KFC leading the charge. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, enable unparalleled cross-referencing of web, app, and advertising data, providing critical insights into user behavior across platforms. This unique capability positions Sensor Tower as a crucial tool for businesses aiming to understand and leverage digital trends in the dining sector.