Leading Brands in France's Dining & Restaurants Category: Q3 2024 Overview

Introduction

In France's vibrant Dining & Restaurants sector, several brands have significantly enhanced their digital presence. This article examines the performance of the leading brands—McDonald's, La Fourchette (TheFork.com), and KFC—during Q3 2024. Leveraging Sensor Tower's comprehensive data, from web and app usage to advertising spend, we provide unparalleled insights into these brands' cross-platform user behavior.

McDonald's

McDonald's continues to dominate the digital space with its websites, mcdonalds.com and mcdonalds-recrute.fr, alongside the McDonald's app.

• Audience Trends: The website mcdonalds.com experienced varying visits, peaking in August with over 12M visits. Meanwhile, mcdonalds-recrute.fr maintained stability, with monthly visits ranging between 2.8M and 5.6M. The monthly true audience across platforms consistently exceeded 5.3M.

• App Engagement: The McDonald's app attracted a substantial monthly active user base, exceeding 5.3M in July, highlighting a robust mobile presence.

• Ad Spend & Channels: McDonald's monthly advertising spend was dynamic, with a notable increase in September, reaching nearly $1.5M. Key channels included Facebook and YouTube, with significant monthly impressions driven by OTT services.

La Fourchette (TheFork.com)

La Fourchette remains a formidable player with its website, thefork.com, and the TheFork app.

• Audience Trends: TheFork's website visits remained steady, peaking in July at over 6.4M. The monthly true audience consistently surpassed 1.7M, indicating robust engagement.

• App Engagement: TheFork app's monthly active users experienced a slight decline towards September but remained strong, with over 1M users.

• Ad Spend & Channels: After a peak in June, monthly ad spend tapered off, concluding September at roughly $85K. Facebook remained the dominant channel, driving the majority of impressions.

KFC

KFC's digital strategy shines through its website, kfc.com, and the KFC app.

• Audience Trends: KFC's website visits surged in September, reaching over 2.2M. The monthly true audience mirrored this upward trend, surpassing 990K.

• App Engagement: The KFC app saw fluctuations, with a notable dip in August but rebounding to over 840K monthly active users in September.

• Ad Spend & Channels: KFC's monthly ad spend peaked in May at nearly $980K, with Facebook and Instagram as primary channels, generating substantial impressions.

Conclusion

Through Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, we gain a comprehensive view of the digital landscape for these leading dining brands in France. The data reveals dynamic monthly audience engagement and strategic ad spending, essential for navigating the competitive dining sector. Sensor Tower’s insights empower decision-makers with the tools needed to drive growth and innovation.