Leading Brands in France's Education & Training Category: Q3 2024 Overview

As the education and training industry continues to evolve, certain brands have emerged as leaders in France, capturing significant monthly deduplicated audiences across their digital platforms. In Q3 2024, Duolingo, Babbel, and Brainly distinguished themselves with remarkable performances. This article delves into their trends and data, offering insights facilitated by Sensor Tower’s comprehensive analytics.

Duolingo

Duolingo’s digital presence is formidable, with its website, duolingo.com, and the Duolingo - Language Lessons app leading the charge.

• Audience Trends: From Q2 to Q3 2024, duolingo.com experienced fluctuating visitor numbers, peaking at 16M in August before settling at 13.5M in September. The app consistently attracted a larger monthly deduplicated audience, growing from 4.5M in June to over 5.5M in September.

• App Engagement: The app’s monthly active users rose steadily from 3.4M in June to over 4.1M by September, underscoring a strong mobile preference among users.

• Ad Spend & Channels: Duolingo's monthly advertising expenditure spiked in August, reaching approximately $241K, with significant impressions on Instagram and Facebook. YouTube also played a vital role in their advertising strategy.

Babbel

Babbel’s presence is marked by its website, babbel.com, and the Babbel - Language Learning app.

• Audience Trends: Babbel.com experienced a noticeable increase in unique visits, jumping from 185K in July to nearly 290K in September. The monthly deduplicated audience remained stable, hovering around 700K throughout Q3.

• App Engagement: The app's monthly active user base showed a mild upward trend, reaching nearly 190K by September.

• Ad Spend & Channels: Babbel's monthly ad spend was substantial, with a peak of around $660K in May. The majority of impressions were garnered through Facebook and Instagram, underscoring their dominance in Babbel's strategy.

Brainly

Brainly's digital strategy encompasses its website, brainly.com, and the Brainly: AI Homework Helper app.

• Audience Trends: Brainly.com witnessed a surge in September, with unique visits skyrocketing to 240K. The monthly deduplicated audience also saw a significant rise, surpassing 1M in the same month.

• App Engagement: The app's monthly active users fluctuated, dipping in July but rebounding to over 130K by September.

• Ad Spend & Channels: Brainly maintained minimal monthly ad spend, peaking at just over $1.4K in May, with Instagram being the predominant channel for impressions.

Conclusion

The education and training sector in France continues to thrive, with Duolingo, Babbel, and Brainly leading the way. Sensor Tower’s unparalleled data insights reveal the dynamic interplay between web and app platforms, highlighting the strategic advertising efforts of these brands. By leveraging Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics, stakeholders can gain a comprehensive understanding of cross-platform user behavior, essential for navigating this competitive landscape.