Leading Brands in France's Education & Training Sector: Q3 2024 Analysis

Introduction

In the dynamic landscape of Education & Training, several brands have emerged as frontrunners in France during Q3 2024. This article delves into the performance and trends of leading brands such as Duolingo, Babbel, and Brainly, highlighting their digital presence across websites and apps. Leveraging Sensor Tower's unparalleled data insights, we provide a comprehensive overview of these brands' audience engagement and advertising strategies.

Duolingo

Duolingo's digital ecosystem is robust, featuring its website, duolingo.com, and the Duolingo - Language Lessons app.

• Audience Trends: From Q2 to Q3 2024, duolingo.com experienced fluctuations in monthly visits, peaking in August with over 17M visits before a dip in September to around 14.5M. The monthly true audience consistently exceeded 5M by September, showcasing a balanced web and app visitor distribution.

• App Engagement: The app's monthly active users grew from 4.5M in April to over 5.2M in September, indicating a steady rise in mobile engagement.

• Ad Spend & Channels: Duolingo's monthly ad spend saw a significant increase in August, reaching approximately $241K, with impressions soaring past 63M. Facebook and Instagram were primary channels, with notable activity in August and September.

Babbel

Babbel's digital presence is centered around its website, babbel.com, and the Babbel - Language Learning app.

• Audience Trends: Babbel.com showed a stable increase in visits, with a peak in September at about 3M visits. The monthly true audience grew steadily, surpassing 760K by September.

• App Engagement: The app's monthly active users rose consistently, reaching over 500K by September, reflecting increased user retention.

• Ad Spend & Channels: Babbel maintained robust monthly ad spending, peaking in May with approximately $660K. Facebook and Instagram were dominant channels, contributing significantly to their impressions.

Brainly

Brainly's educational support is accessible through its website, brainly.com, and the Brainly: AI Homework Helper app.

• Audience Trends: Brainly.com saw a notable increase in visits, particularly in September, with visits reaching close to 2M. The monthly true audience also peaked at over 1M, primarily driven by web-only visitors.

• App Engagement: The app's monthly active users fluctuated, with a resurgence in September, reaching approximately 790K.

• Ad Spend & Channels: Brainly's monthly ad spend was modest, with a focus on Instagram, resulting in consistent impressions throughout the quarter.

Conclusion

Through Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, we gain valuable insights into the cross-platform user behavior of leading Education & Training brands in France. These insights are critical for understanding the evolving digital strategies that drive engagement and growth in this competitive category. Sensor Tower's data provides decision-makers with the unique advantage of informed strategy development, essential in today's rapidly changing market.