Leading Gaming Brands in France: Q3 2024 Insights

In the dynamic world of gaming, several brands have emerged as leaders in France during Q3 2024. This article delves into the performance and trends of three key players: Roblox, La Francaise Des Jeux SA (FDJ), and Steam. Utilizing comprehensive data from Sensor Tower, we explore their audience engagement across websites and apps, advertising efforts, and more.

Roblox (Mobile)

Audience Trends

Roblox, a global platform for creating and playing games, has shown significant digital presence. Roblox.com saw fluctuating monthly visits, peaking at over 270M in July before declining to around 143M in September. The monthly True Audience remained stable at around 7M, with a slight dip in June.

App Engagement

The Roblox app experienced a rise in monthly active users, reaching over 5M in August, illustrating a strong preference for mobile engagement and underscoring the mobile market's dominance in Roblox's audience.

Ad Spend & Channels

Roblox's monthly advertising spend was minimal, with targeted investments on TikTok peaking at approximately $153K in May. This strategic approach highlights a focus on specific campaigns rather than consistent advertising.

La Francaise Des Jeux SA (FDJ)

Audience Trends

FDJ, known for its lottery and betting services, showed consistent growth with fdj.fr seeing nearly 45M monthly visits by September. The monthly True Audience increased from around 7.5M in April to over 8.4M in September, indicating robust web engagement.

App Engagement

The FDJ Loto, Euromillions app maintained a monthly active user base above 5.8M by September, reflecting strong user retention and engagement.

Ad Spend & Channels

FDJ's substantial monthly advertising efforts saw a peak spend of approximately $915K in September, with Facebook and Instagram as primary channels, generating significant impressions and reinforcing FDJ's market presence.

Steam

Audience Trends

Steam, a leading digital distribution platform for games, maintained stable monthly visits on steamcommunity.com and store.steampowered.com, with the latter reaching over 9.6M in August. The monthly True Audience remained consistent, exceeding 1.8M in September.

App Engagement

The Steam app showed an upward trend in monthly active users, rising to over 1.1M in August, showcasing steady growth in mobile engagement.

Ad Spend & Channels

Steam did not allocate budget towards monthly advertising during this period, indicating a focus on organic growth and community engagement.

Conclusion

The gaming landscape in France during Q3 2024 reveals significant insights into user engagement and brand strategies. Roblox's focus on mobile, FDJ's robust advertising, and Steam's steady organic growth underscore the diverse approaches within the industry. Sensor Tower's comprehensive data, spanning web and app insights, provides an unparalleled view into these trends, critical for understanding cross-platform user behavior and making informed business decisions. By leveraging Sensor Tower's analytics, decision-makers can gain a competitive edge in the evolving gaming market. Explore Sensor Tower's offerings to enhance your strategies today.