Leading Grocery Store Brands in France: Q3 2024 Analysis

Introduction

In the dynamic landscape of grocery retail in France, several brands have emerged as leaders in digital engagement. This article explores the performance of three key players: Lidl Stiftung & Co. KG, Picard Surgelés, and Monoprix S.A. Using Sensor Tower's comprehensive data, we analyze their cross-platform presence from Q2 to Q3 2024.

Lidl Stiftung & Co. KG

Lidl's digital strategy is robust, leveraging both its website, lidl.com, and the Lidl Plus app.

• Audience Trends: From Q2 to Q3 2024, lidl.com saw a steady increase in unique visits, peaking at 6.3M in September. The monthly deduplicated audience remained consistently above 12M, indicating strong web and app integration.

• App Engagement: The Lidl Plus app maintained over 2.9M monthly active users, showcasing a slight upward trend by September.

• Ad Spend & Channels: Lidl's monthly advertising spend fluctuated, with a peak in May at over $3.4M, primarily on Facebook and Instagram. Monthly impressions reached a high of 875M in May, highlighting effective OTT campaigns.

Picard Surgelés

Picard's digital reach is anchored by its website, picard.fr, and the Picard - Courses & Recettes app.

• Audience Trends: The website saw a notable increase in unique visits, reaching over 1.3M in September. The monthly deduplicated audience also experienced growth, surpassing 1.9M by the end of Q3.

• App Engagement: The app's monthly active users remained stable around 100K, with a slight increase observed in September.

• Ad Spend & Channels: Monthly ad spending was highest in September at approximately $266K, with significant impressions on Instagram and Facebook.

Monoprix S.A.

Monoprix's digital strategy includes its website, monoprix.fr, and the Monoprix – M’ Loyalty app.

• Audience Trends: The website maintained stable unique visits, peaking in September at around 440K. The monthly deduplicated audience showed growth, nearing 600K by the end of Q3.

• App Engagement: The app's monthly active users hovered around 55K, with a slight increase in September.

• Ad Spend & Channels: Monoprix increased its monthly ad spend in June, reaching over $380K, with the majority of impressions on Facebook and Instagram.

Conclusion

The digital strategies of Lidl, Picard, and Monoprix have demonstrated significant engagement across web and app platforms. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into these trends, offering a critical view into the behavior of cross-platform users. For more detailed insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights offerings.