Leading Health & Wellness Brands in France: Q3 2024 Insights

As the health and wellness sector continues to thrive in France, several brands have emerged as leaders in the digital landscape. In Q3 2024, Strava, Inc., Komoot, and AllTrails, Inc. have made significant strides, capturing substantial monthly audiences across their websites and apps. This article delves into the performance and trends of these brands, drawing on data from Q2 to Q3 2024 provided by Sensor Tower.

Strava, Inc.

Strava maintains a robust presence with its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: From Q2 to Q3 2024, strava.com saw a steady increase in visits, reaching over 21M by September. The monthly true audience across platforms exceeded 4.3M, with a notable rise in app-only visitors.

• App Engagement: The app's monthly active users grew from 3.3M in April to approximately 4.1M in September, indicating a strong mobile preference among users.

• Ad Spend & Channels: Strava's monthly advertising peaked in August with a spend exceeding $2M, primarily on Instagram, which yielded significant impressions.

Komoot

Komoot's digital footprint is marked by its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: Komoot.com experienced fluctuations, peaking in July with over 11M visits. The monthly true audience saw a peak in August, surpassing 2.4M.

• App Engagement: The app's monthly active users mirrored the website's trend, with a peak in August at 1.9M, showing a preference for mobile engagement.

• Ad Spend & Channels: Komoot's monthly advertising efforts were most pronounced in July and August, with a spend over $56K on Facebook, generating substantial impressions.

AllTrails, Inc.

AllTrails boasts a significant presence with its website, alltrails.com, and the AllTrails: Hike, Bike & Run app.

• Audience Trends: Alltrails.com saw significant variability, with visits peaking in July at over 5.6M. The monthly true audience reached a high in August, exceeding 1.8M.

• App Engagement: The app's monthly active users peaked in August at approximately 1.4M, reflecting strong user engagement.

• Ad Spend & Channels: AllTrails' monthly advertising was most aggressive in August, with a spend exceeding $99K, mainly on Facebook and Instagram, resulting in high impressions.

Conclusion

The health and wellness sector in France shows dynamic growth, with Strava, Komoot, and AllTrails leading the charge. Sensor Tower's comprehensive data reveals that these brands have capitalized on both web and app platforms to reach broad audiences. The detailed insights provided by Sensor Tower, including Web Insights, App Performance Insights, and Pathmatics, are invaluable for understanding cross-platform user behavior and strategizing future digital marketing efforts. Sensor Tower's consolidated data offers unique advantages for decision-makers, empowering them to make informed strategic decisions in a competitive market.

Explore more about these insights and how they can benefit your business by visiting our Sensor Tower Products.