Leading Business & Industrials Brands in the UK for Q3 2024

Introduction

In the dynamic landscape of the Business & Industrials category in the UK, several brands have emerged as leaders in Q3 2024. This article delves into the performance and trends of three prominent brands: Octopus Energy Group Limited, British Gas, and Post Office Limited. Utilizing comprehensive data from Sensor Tower, we explore the cross-platform user behavior, audience trends, and advertising strategies that define these industry giants.

Octopus Energy Group Limited

Octopus Energy Group Limited has demonstrated significant digital growth through its website, octopus.energy, and the Octopus Energy app.

• Audience Trends: From Q2 to Q3 2024, octopus.energy experienced a notable increase in visits, jumping from approximately 18M in June to over 29M by September. The monthly true audience also saw a rise, reaching nearly 4.7M in September.

• App Engagement: The Octopus Energy app's monthly active users steadily increased, surpassing 2.6M by September, indicating robust mobile engagement.

• Ad Spend & Channels: Octopus Energy significantly boosted its monthly advertising expenditure, which rose from under $1M in April to over $4.8M in September. Facebook and Instagram were key channels, achieving substantial impressions.

British Gas

British Gas continues to maintain a strong digital presence with its website, britishgas.co.uk, and the British Gas app.

• Audience Trends: The website visits surged from around 19M in June to over 36M in September. The monthly true audience remained stable above 3.2M throughout Q3.

• App Engagement: The British Gas app maintained a consistent monthly active user base, with active users hovering around 600K.

• Ad Spend & Channels: British Gas's monthly advertising spend was robust, with a peak of over $1.3M in July. Facebook was the dominant platform for impressions, supported by Instagram and YouTube.

Post Office Limited

Post Office Limited's digital strategy is highlighted by its website, postoffice.co.uk, and the Post Office Travel app.

• Audience Trends: The website visits fluctuated, peaking at over 8.6M in August before dropping to 6.6M in September. The monthly true audience remained stable at approximately 1.8M.

• App Engagement: The Post Office Travel app's monthly active users were consistent, with numbers around 200K.

• Ad Spend & Channels: Monthly advertising spend was steady, with a peak of over $250K in July. Facebook and Instagram were the primary channels for engagement.

Conclusion

The analysis of these leading brands underscores the importance of a strong digital presence across web and mobile platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into cross-platform user behavior, essential for navigating the competitive landscape of the Business & Industrials category in the UK.

For decision-makers, leveraging these insights can drive strategic growth and enhance digital engagement, ensuring a competitive edge in an ever-evolving market. Sensor Tower remains an invaluable partner for those seeking to maximize their digital strategy and investment.