Leading Brands in the UK's Business & Productivity Software Sector: Q3 2024 Insights

Introduction

In the ever-evolving landscape of business and productivity software in the UK, Q3 2024 unveiled fascinating trends among leading brands. This article delves into the performance of Gmail, Microsoft 365, and Google Workspace, highlighting their digital presence across websites and apps. Our analysis, based on data from Sensor Tower, offers unique insights into cross-platform user behavior.

Gmail

Gmail's digital footprint remains substantial, with both its website and app maintaining a strong presence.

• Audience Trends: From Q2 to Q3 2024, Gmail's website, mail.google.com, showed an upward trend with visits peaking above 2.28B in September. The monthly true audience remained stable, consistently above 43M.

• App Engagement: The Gmail - Email by Google app saw a steady increase in monthly active users, reaching over 37M by September.

• Ad Spend & Channels: Gmail's advertising activity was minimal, with monthly ad spend only recorded in April on Facebook, totaling just over $1K.

Microsoft 365 (Office 365)

Microsoft 365 demonstrated significant engagement across multiple platforms, showcasing its versatility.

• Audience Trends: A notable spike was observed on forms.office.com in September with visits exceeding 112M. Other domains like microsoft365.com and office.com also maintained robust traffic, each with visits surpassing 7M and 469M respectively.

• App Engagement: The Microsoft Word and Microsoft Office apps both showed growth, with monthly active users rising to around 6.3M and 7.6M respectively by September.

• Ad Spend & Channels: A significant increase in monthly ad spend was noted in September, reaching approximately $199K, with LinkedIn and Facebook being primary channels.

Google Workspace (formerly G Suite)

Google Workspace continues to be a critical tool for productivity, with its apps and websites seeing notable engagement.

• Audience Trends: calendar.google.com and docs.google.com both experienced growth, with visits reaching over 258M and 882M respectively in September.

• App Engagement: The Google Calendar app showed a steady rise in monthly active users, surpassing 15M by the end of Q3.

• Ad Spend & Channels: Google Workspace's advertising efforts were modest, with total monthly spend in September around $4.7K, primarily focused on desktop video channels.

Conclusion

The data from Sensor Tower underscores the dynamic nature of the business and productivity software market in the UK. Gmail, Microsoft 365, and Google Workspace each exhibit unique strengths across platforms, reflecting broader trends in digital engagement. Sensor Tower's comprehensive data, accessible through offerings like Web Insights and Pathmatics, remains essential for understanding these cross-platform dynamics. This consolidated data provides decision-makers with unparalleled insights into market trends and user behaviors, empowering strategic decisions that drive growth and innovation.