Leading Brands in Business & Productivity Software in Q3 2024

Introduction

In the ever-evolving landscape of business and productivity software, Q3 2024 has seen impressive performances from leading brands like Microsoft 365, Google Workspace, and Gmail. These platforms continue to attract vast monthly audiences across their websites and apps. Sensor Tower's comprehensive data provides insights into their cross-platform user engagement, showcasing trends and highlighting the strengths of each brand. Let’s delve into the details from Q2 to Q3 2024.

Microsoft 365 (Office 365)

Microsoft 365 maintains a robust digital presence with multiple websites and applications, including forms.office.com, microsoft365.com, and apps like Microsoft Word and Microsoft Teams.

• Audience Trends: Websites like office.com and forms.office.com experienced a significant increase in unique monthly visits, with office.com reaching over 6.3M unique visits in September. The true audience across all platforms showed growth, particularly in September, with forms.office.com having over 9.2M unique visitors.

• App Engagement: The Microsoft Teams app saw a notable rise in monthly active users, peaking at over 3.8M in September.

• Ad Spend & Channels: Microsoft’s monthly advertising spend surged in September, with a focus on LinkedIn and Facebook, achieving over 47M impressions.

Google Workspace (formerly G Suite)

Google Workspace continues to thrive with its suite of productivity tools available on platforms like calendar.google.com and docs.google.com, along with apps such as Google Calendar.

• Audience Trends: Both docs.google.com and calendar.google.com saw consistent growth, with calendar.google.com surpassing 4.2M unique monthly visitors in September.

• App Engagement: Google Calendar app users steadily increased, reaching over 6.6M monthly active users by September.

• Ad Spend & Channels: Although overall monthly ad spend was modest, Google focused primarily on desktop video channels, achieving nearly 500K impressions in September.

Gmail

Gmail continues to dominate email services with its platform available on mail.google.com and the Gmail - Email by Google app.

• Audience Trends: The website mail.google.com consistently attracted over 15.6M unique monthly visits, with a peak in September.

• App Engagement: The Gmail app showed a steady increase in monthly active users, reaching over 24.5M in September.

• Ad Spend & Channels: Gmail’s monthly ad spend was minimal, with activity primarily on Facebook, achieving over 180K impressions in April.

Conclusion

The Q3 2024 data highlights the robust presence and growth of leading brands in the Business & Productivity Software category. Microsoft 365, Google Workspace, and Gmail have effectively leveraged both web and app platforms to maintain and expand their user bases. Sensor Tower’s unparalleled insights into cross-platform behavior provide valuable understanding of these dynamics, reinforcing the significance of comprehensive data for strategic decision-making. By utilizing Sensor Tower's analytics, decision-makers can gain a competitive edge in navigating the digital marketplace.