Leading Brands in GB: Business Finance & Business Solutions Q3 2024 Analysis

Introduction

In Q3 2024, the Business Finance & Business Solutions category in Great Britain showcased remarkable performances from leading brands. Xero, Stripe, Inc, and SumUp Payments distinguished themselves with substantial monthly deduplicated audiences across their digital platforms. Leveraging Sensor Tower's unparalleled insights, we explore the performance trends of these brands from Q2 to Q3 2024, analyzing web and app data, audience engagement, and advertising efforts.

Xero

Xero's digital presence is robust, with its website, xero.com, and the Xero Accounting for Business app leading the charge.

• Audience Trends: Xero.com experienced a notable increase in visits, peaking in August with over 45M visits. The monthly deduplicated audience remained stable above 850K throughout Q3. Web-only visitors dominated, while app engagement contributed a smaller share.

• App Engagement: The Xero app maintained a steady monthly active user base, with active users hovering around 60K.

• Ad Spend & Channels: Xero's advertising efforts surged in Q3, with monthly ad spend exceeding $1.2M in September, primarily on Facebook and YouTube, resulting in significant impressions.

Stripe, Inc

Stripe's online presence is anchored by stripe.com and the Stripe Dashboard app.

• Audience Trends: Stripe.com maintained a consistent visitor count, surpassing 5M visits in September. The monthly deduplicated audience also showed stability, with web-only visitors forming the majority.

• App Engagement: The Stripe Dashboard app saw a gradual increase in monthly active users, reaching over 34K by September.

• Ad Spend & Channels: Stripe's monthly ad spend increased towards the end of Q3, focusing on LinkedIn and Facebook, achieving over 20M impressions in September.

SumUp Payments

SumUp's digital landscape includes sumup.com and the SumUp: Payments and POS app.

• Audience Trends: Sumup.com experienced fluctuating visits, with a peak of 1.6M in September. The monthly deduplicated audience remained above 580K, with a balanced distribution between app and web visitors.

• App Engagement: The SumUp app's monthly active user base consistently increased, reaching over 510K by the end of Q3.

• Ad Spend & Channels: SumUp ramped up its monthly ad spending, particularly on Facebook, achieving over 47M impressions in September.

Conclusion

The Business Finance & Business Solutions category in GB saw dynamic shifts in Q3 2024. Xero, Stripe, and SumUp Payments each demonstrated unique strengths in audience engagement across their web and app platforms. Sensor Tower's comprehensive data, including Web Insights, Pathmatics, and App Performance Insights, provides critical insights into these trends, underscoring its unmatched capability in cross-platform analysis. By leveraging these insights, decision-makers can strategically position their brands for continued growth and success.