Leading Dining & Restaurants Brands in the UK: Q3 2024 Analysis

In the competitive landscape of the UK dining and restaurant industry, several brands have made significant strides in Q3 2024. This article delves into the performance of leading brands such as McDonald's, Domino's Pizza, and KFC, examining their digital presence across websites and apps, as well as their advertising strategies. Data insights are powered by Sensor Tower, offering unparalleled cross-platform analysis.

McDonald's

McDonald's continues to dominate the UK market with its robust digital presence through mcdonalds.com and its mobile application, McDonald's.

• Audience Trends: From Q2 to Q3 2024, mcdonalds.com experienced fluctuations. Monthly visits decreased from over 7.1M in June to around 5.8M in September. The monthly true audience remained relatively stable, hovering above 10M throughout the quarter.

• App Engagement: The app saw a dip in monthly active users in August, dropping to about 8.6M, but rebounded to approximately 9.3M by September.

• Ad Spend & Channels: McDonald's invested significantly in advertising, with monthly ad spend peaking at over $3.8M in April. Notably, platforms like YouTube and TikTok were key channels, with YouTube impressions surpassing 107M in September.

Domino's Pizza

Domino's Pizza has shown impressive digital growth, leveraging both its website, dominos.com, and the Domino's Pizza - Food Delivery app.

• Audience Trends: The website saw a steady increase in monthly visits, reaching over 15M in September. The monthly true audience also grew, with numbers rising to nearly 4M.

• App Engagement: The app's monthly active users peaked at over 3M in May, showing strong engagement throughout the quarter.

• Ad Spend & Channels: Domino's ramped up its monthly ad spend notably in September, with expenses reaching approximately $4.6M. Facebook and YouTube were prominent channels, with YouTube impressions hitting nearly 178M.

KFC

KFC maintains a solid presence in the UK market with its website, kfc.com, and the KFC app.

• Audience Trends: The website's monthly visits were relatively stable, hovering around 3.3M in September. The monthly true audience remained consistent, close to 2.1M.

• App Engagement: The app's monthly active users saw a slight decline, ending at approximately 1.7M in September.

• Ad Spend & Channels: KFC's monthly ad spend peaked in July at over $2.8M, with significant investments in YouTube and TikTok, yielding impressions of over 106M on TikTok.

Conclusion

The UK dining and restaurant industry continues to thrive with brands like McDonald's, Domino's Pizza, and KFC leading the charge. Sensor Tower's data provides a comprehensive view of their digital strategies, illustrating the importance of cross-platform engagement and targeted advertising. As these brands continue to innovate, keeping an eye on their performance through Sensor Tower's Web Insights, App Performance Insights, and Pathmatics will be crucial for understanding market dynamics. Sensor Tower offers unique advantages for decision-makers seeking data-driven insights to navigate the evolving digital landscape.