Leading Financial Services Brands in GB: Q3 2024 Overview

Introduction

In the dynamic landscape of financial services, certain brands have emerged as leaders in Great Britain, showcasing significant reach across both websites and mobile apps. This article delves into the performance of PayPal Mobile App, Monzo Bank Ltd, and Lloyds Bank in Q3 2024, analyzing their audience trends, app engagement, and advertising strategies. Sensor Tower’s comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide the foundation for this detailed analysis.

PayPal Mobile App

PayPal's digital presence is robust, featuring its website, paypal.com, and the PayPal - Pay, Send, Save app.

• Audience Trends: From Q2 to Q3 2024, PayPal's website visits remained stable, hovering around 55M monthly visits. The monthly deduplicated audience consistently stayed above 13M. The web platform continued to attract more unique visitors compared to the app, with over 8M web-only visitors each month.

• App Engagement: The app maintained a strong user base with monthly active users fluctuating slightly around 3.8M, indicating stable engagement in the mobile market.

• Ad Spend & Channels: PayPal's monthly advertising spend was modest, with peaks in June and September. Instagram dominated the ad channels, delivering the majority of impressions throughout the quarter.

Monzo Bank Ltd

Monzo Bank's digital strategy is evident across its website, monzo.com, and the Monzo Bank - Mobile Banking app.

• Audience Trends: Monzo's website experienced a notable increase in visits, peaking at around 7M in July. The monthly deduplicated audience consistently exceeded 11M, with the app attracting a significantly larger user base compared to the web.

• App Engagement: The app saw a steady rise in monthly active users, surpassing 3.9M by September, reflecting growing user preference for mobile banking solutions.

• Ad Spend & Channels: Monzo's advertising efforts were substantial, with monthly spend peaking at over $6M in July. YouTube and TikTok were the primary channels, delivering high impressions and reaching a broad audience.

Lloyds Bank

Lloyds Bank's digital ecosystem includes its website, lloydsbank.com, and the Lloyds Mobile Banking app.

• Audience Trends: The website garnered consistent traffic, with visits peaking at over 42M in July. The monthly deduplicated audience remained stable around 10M, with a balanced distribution between app and web users.

• App Engagement: The app's monthly active user base was stable, maintaining around 3.2M users throughout the quarter, demonstrating steady engagement.

• Ad Spend & Channels: Lloyds Bank's monthly ad spend was significant, particularly on Instagram and Facebook, which together accounted for the majority of impressions.

Conclusion

The financial services sector in Great Britain continues to thrive, with leading brands like PayPal, Monzo Bank, and Lloyds Bank leveraging both web and mobile platforms to engage users. Sensor Tower’s unparalleled data insights provide a comprehensive view of these trends, highlighting the critical role of cross-platform strategies in achieving market leadership. For more detailed insights, explore Sensor Tower’s offerings in Web Insights, App Performance Insights, and Pathmatics.