Leading Food & Dining Services Brands in the UK: Q3 2024 Insights

Introduction

The Food & Dining Services category in the UK continues to thrive, with major brands like UberEATS, McDonald's, and Domino's Pizza leading the charge. In Q3 2024, these brands demonstrated notable performance across their digital platforms, showcasing their ability to engage with a massive audience through websites and apps. This article delves into the trends and data from Q2 to Q3 2024, highlighting how these brands maintained their dominance in the market.

UberEATS for Customers

UberEATS, a key player in food delivery, has a significant digital footprint via its website ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: From Q2 to Q3 2024, the website's visits peaked in August with over 25M visits, before slightly dropping in September. The monthly true audience consistently hovered around 10M, with a notable balance between app and web-only visitors.

• App Engagement: The app maintained a strong monthly active user base, peaking at around 8.8M in June, slightly decreasing by September.

• Ad Spend & Channels: UberEATS increased its monthly ad spend, reaching approximately $1.6M by September. Noteworthy channels included TikTok and Instagram, which delivered significant impressions.

McDonald's

McDonald's continues to capture a substantial audience through its website mcdonalds.com and the McDonald's app.

• Audience Trends: The website saw a slight decline in visits from July to September, settling at around 5.8M visits. The monthly true audience remained stable, with over 10M.

• App Engagement: The McDonald's app showed resilience, with monthly active users reaching over 9.3M in September, indicating a robust mobile presence.

• Ad Spend & Channels: McDonald's monthly ad spend was significant, peaking at over $3.7M in July. YouTube and Facebook were primary channels, delivering extensive impressions.

Domino's Pizza

Domino's Pizza is a strong contender in digital engagement through its website dominos.com and the Domino's Pizza - Food Delivery app.

• Audience Trends: The website visits surged in September, reaching over 15M. The monthly true audience saw fluctuations but remained around 4M.

• App Engagement: The app's monthly active user base was robust, with a peak of approximately 3M users in September.

• Ad Spend & Channels: Domino's ramped up its monthly ad spend to over $4.6M in September, leveraging Facebook and YouTube for extensive reach.

Conclusion

The performance of UberEATS, McDonald's, and Domino's Pizza in Q3 2024 highlights their strategic digital engagement and advertising efforts. With Sensor Tower's comprehensive data, brands can gain unparalleled insights into cross-platform user behavior, crucial for maintaining a competitive edge in the Food & Dining Services category. Sensor Tower's offerings, such as Web Insights, App Performance Insights, and Pathmatics, provide the critical data necessary for informed decision-making in this dynamic market.