Leading UK Food Delivery Brands in Q3 2024: A Sensor Tower Analysis

Introduction

The UK food delivery market continues to thrive, with several key players leading the charge. In Q3 2024, UberEATS, HelloFresh, and Gousto emerged as standout brands, each showcasing unique strengths across their digital platforms. Leveraging Sensor Tower's comprehensive data, we analyze these brands' performances, highlighting trends from Q2 to Q3 2024.

UberEATS for Customers

UberEATS maintains a robust presence with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q2 to Q3 2024, visits to ubereats.com fluctuated, peaking in August with over 25M visits before a slight dip in September to around 23M. The website consistently attracted a large monthly audience, with unique visits maintaining around 1.9M.

• App Engagement: The app saw a strong presence, with monthly active users peaking in June at approximately 8.9M, slightly decreasing to 8.3M by September.

• Ad Spend & Channels: UberEATS increased its monthly ad spend significantly from April to September, reaching over $1.6M. Instagram and TikTok were major channels, delivering millions of impressions monthly.

HelloFresh

HelloFresh offers its services through hellofresh.com and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: Website visits rose steadily, reaching over 12M in August and September. Unique visits showed a similar trend, stabilizing at around 1.4M monthly by September.

• App Engagement: The app saw fluctuations, with monthly active users dipping in August to about 619K before rising to 753K in September, indicating renewed interest.

• Ad Spend & Channels: Ad spend was dynamic, peaking in May with over $1.6M. YouTube was a key channel, generating significant impressions monthly.

Gousto (SCA Investments)

Gousto's digital footprint includes gousto.co.uk and the Gousto app.

• Audience Trends: Gousto's website visits grew consistently, hitting over 8M by August and September. Unique visits also increased, reaching around 676K monthly.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 450K in September.

• Ad Spend & Channels: Gousto's monthly ad spend was highest in May at over $1.6M, with Facebook and YouTube being prominent channels for impressions.

Conclusion

In Q3 2024, UberEATS, HelloFresh, and Gousto demonstrated strong digital performances across web and app platforms, supported by strategic ad spending. Sensor Tower's unparalleled data offerings, including Web Insights and Pathmatics, provide invaluable insights into these brands' cross-platform user behavior.

For more detailed insights and data analysis, explore Sensor Tower's comprehensive offerings.