Leading Brands in the UK Health Care Services in Q3 2024: A Closer Look

Introduction

In Q3 2024, the Health Care Services category in the UK experienced significant activity, with major brands making notable strides in digital engagement. This article examines the performance of three leading brands: NHS Blood and Transplant (NHSBT), BetterHelp, and 23andMe, Inc. Utilizing Sensor Tower's unparalleled data insights, we analyze monthly audience engagement across web and app platforms, advertising efforts, and overall digital presence.

NHS Blood and Transplant (NHSBT)

NHS Blood and Transplant maintains a robust digital presence through its websites, blood.co.uk and organdonation.nhs.uk, along with the NHS Give Blood app.

• Audience Trends: From Q2 to Q3 2024, blood.co.uk experienced fluctuating monthly visits, peaking at over 550K in June and stabilizing around 370K in September. Organdonation.nhs.uk saw a decline, with monthly visits decreasing from 71K in May to 39K in September.

• App Engagement: The NHS Give Blood app showed growth in monthly active users, reaching over 24K in August before settling at 21K in September.

• Ad Spend & Channels: NHSBT's monthly ad spend peaked in August at over $320K, primarily using Facebook and YouTube, achieving significant impressions exceeding 43M.

BetterHelp

BetterHelp's digital footprint is extensive, with its website betterhelp.com and the BetterHelp - Therapy app.

• Audience Trends: The website experienced a notable increase in monthly visits, reaching 1.7M in August. The true audience remained stable, hovering around 180K in September.

• App Engagement: The app maintained steady monthly growth, with active users rising to 42K by September.

• Ad Spend & Channels: BetterHelp's monthly ad expenditure was substantial, peaking at $5.7M in April, with Facebook and Instagram being the dominant channels, generating over 1.1B impressions.

23andMe, Inc

23andMe is a key player with its website 23andme.com and the 23andMe - DNA Testing app.

• Audience Trends: The website visits increased to 305K in August, with unique visits reaching over 62K. The true audience grew to approximately 91K in August.

• App Engagement: The app's monthly active user base remained stable, averaging around 30K throughout the quarter.

• Ad Spend & Channels: Minimal advertising was observed, with a small monthly spend in July on Instagram, achieving impressions just over 55K.

Conclusion

The Q3 2024 data underscores the dynamic landscape of the Health Care Services category in the UK. Sensor Tower's comprehensive insights enable brands to understand cross-platform user behavior, leveraging this information to optimize their digital strategies. Whether through robust web presence, app engagement, or targeted advertising, these leading brands continue to shape the future of health care services in the UK. Sensor Tower's consolidated data offers unique advantages for decision-makers, providing a strategic edge in navigating the digital ecosystem.