Leading Health Care Brands in the UK: Q3 2024 Performance Overview

Introduction

The Health Care Services category in the United Kingdom experienced significant digital engagement in Q3 2024. This article highlights three leading brands—BetterHelp, 23andMe, Inc, and NHS Blood and Transplant (NHSBT)—focusing on their performance trends across websites and apps. Sensor Tower's comprehensive data insights provide a unique lens to analyze these trends, offering unparalleled insights into cross-platform user behavior.

BetterHelp

BetterHelp is renowned for providing accessible online therapy services through its main website, betterhelp.com, and the BetterHelp - Therapy app.

• Audience Trends: From Q2 to Q3 2024, betterhelp.com experienced a significant increase in visits, peaking in August with over 2.1M visits. Monthly unique visitors, however, remained stable around 125K. The monthly true audience slightly decreased to approximately 190K by September.

• App Engagement: The app showed fluctuations in monthly active users, peaking in August at nearly 100K, but dropping to around 88K by September.

• Ad Spend & Channels: BetterHelp's monthly ad spend peaked in April with over $5.7M, primarily on Facebook, delivering around 680M impressions. The spend decreased significantly by September, focusing more on TikTok and YouTube.

23andMe, Inc

23andMe is a leader in DNA testing and personalized health insights, with its website 23andme.com and the 23andMe - DNA Testing app.

• Audience Trends: The website's visitors showed a steady increase from July to August, reaching over 630K visits. The monthly true audience saw an increase to approximately 89K in August before slightly declining in September.

• App Engagement: The app maintained a stable monthly active user base, hovering around 30K throughout the quarter, indicating consistent engagement.

• Ad Spend & Channels: Minimal advertising activity was observed, with a small monthly spend in July on Instagram, delivering limited impressions.

NHS Blood and Transplant (NHSBT)

NHSBT plays a crucial role in blood and organ donation services in the UK, operating through its website blood.co.uk and the NHS Give Blood app.

• Audience Trends: The website saw an increase in visits in June with over 650K visits, while unique visits remained stable around 70K. The monthly true audience peaked in July at approximately 139K.

• App Engagement: The app's monthly active users peaked at over 77K in July, showing robust engagement during this period.

• Ad Spend & Channels: NHSBT's monthly ad spend was highest in August, exceeding $320K, with significant impressions delivered through YouTube and Facebook.

Conclusion

The Q3 2024 data highlights the dynamic nature of the Health Care Services category in the UK. Brands like BetterHelp, 23andMe, and NHSBT have leveraged digital platforms effectively to engage users. Sensor Tower's comprehensive data provides critical insights into cross-platform performance, demonstrating the value of detailed, multi-channel analysis for understanding audience behavior in this sector.

For decision-makers, Sensor Tower's data offers unique advantages, enabling strategic planning and informed decision-making in the rapidly evolving digital landscape. Access our full range of Sensor Tower products and services to enhance your market insights.