Leading IT & Computer Services Brands in the UK: Q3 2024 Analysis

Introduction

The Information Technology (IT) & Computer Services sector in the UK has witnessed significant engagement in Q3 2024, with major brands like Okta, Inc., Duo Security Services, and Cisco leading the charge. Sensor Tower's comprehensive analytics provide unique insights into cross-platform user behavior, highlighting web and app interactions, as well as advertising trends. This article delves into the performance metrics of these brands from Q2 to Q3 2024.

Okta, Inc.

Okta, Inc. maintains a robust digital footprint through its website, okta.com, and the Okta Verify app.

• Audience Trends:

  • Website Visits: From Q2 to Q3 2024, okta.com experienced fluctuating visits, peaking in July with over 10M visits. The visits per unique visitor increased to 13 by September, indicating heightened engagement.

  • Monthly True Audience: The monthly true audience remained stable, averaging just under 1.1M. The web-only visitors consistently outnumbered app-only visitors, suggesting a strong web preference.

• App Engagement:

  • Monthly Active Users: The Okta Verify app saw a notable increase in monthly active users, peaking at over 570K in July, before stabilizing around 520K in September.

• Ad Spend & Channels:

  • Monthly Ad Spend: Okta's monthly ad expenditure showed variability, with significant spending in June at over $78K, largely driven by LinkedIn, which delivered substantial impressions.

Duo Security Services

Duo Security Services strengthens its market presence with its website, duo.com, and the Duo Mobile app.

• Audience Trends:

  • Website Visits: Duo.com saw a steady increase, reaching a high of over 4.2M visits in September. Unique visits also grew, indicating broadening reach.

  • Monthly True Audience: The monthly true audience consistently hovered around 1M, with notable spikes in May and September. App-only visitors formed the majority, highlighting mobile engagement.

• App Engagement:

  • Monthly Active Users: Duo Mobile's monthly active users displayed volatility, peaking at over 810K in May, with a resurgence in September.

• Ad Spend & Channels:

  • Monthly Ad Spend: Duo's monthly ad spend decreased over the quarter, starting at over $110K in April and dropping to about $21K in September, with Facebook being the primary channel.

Cisco

Cisco's digital strategy is anchored by its websites, cisco.com and opendns.com, along with the Webex Meetings app.

• Audience Trends:

  • Website Visits: Cisco.com maintained a stable visit count, with a peak in April at over 2.5M. Opendns.com visits fluctuated, with a notable peak in June.

  • Monthly True Audience: Cisco's monthly true audience remained relatively stable, averaging around 200K with web-only visitors dominating.

• App Engagement:

  • Monthly Active Users: The Webex Meetings app saw a decline in monthly active users from over 80K in April to around 68K in September.

• Ad Spend & Channels:

  • Monthly Ad Spend: Cisco's monthly ad spend was robust, particularly in April, with over $380K spent, primarily on LinkedIn, delivering extensive impressions.

Conclusion

The IT & Computer Services category in the UK has shown dynamic trends across various platforms and channels. Sensor Tower's unparalleled data analytics provide critical insights into these trends, enabling brands to strategize effectively across web and mobile platforms. With Sensor Tower's comprehensive data offerings, businesses can navigate the complexities of digital engagement with precision and confidence.

Explore more on how Sensor Tower can empower your business with data-driven insights by visiting our product page.