Leading Insurance Brands in the UK: Q3 2024 Performance Overview

Introduction

In the dynamic landscape of the UK insurance market, several brands have distinguished themselves with significant digital presence and audience engagement. This article delves into the Q3 2024 performance of three leading brands: Admiral Insurance, Confused.com, and Hastings Insurance Services Limited. Utilizing Sensor Tower's unparalleled data capabilities, we explore the audience trends, app engagement, and advertising strategies that define their success.

Admiral Insurance

Admiral Insurance maintains a robust digital footprint through its website and the Admiral Insurance app.

• Audience Trends: From Q2 to Q3 2024, admiral.com experienced an upward trajectory in visits, peaking at over 10M monthly visits in August. The monthly true audience remained stable above 1.1M throughout the quarter, with a noticeable increase in web-only visitors.

• App Engagement: The app saw steady monthly engagement, with active users reaching over 500K in July. Despite a slight dip in August and September, the numbers remained healthy, suggesting strong mobile user retention.

• Ad Spend & Channels: Monthly advertising expenditure saw a significant spike in August and September, with spend exceeding $46K and impressions reaching over 4.2M. YouTube emerged as the dominant channel, accounting for the majority of impressions.

Confused.com

Confused.com leverages its website and the Confused.com Compare Insurance app to engage users.

• Audience Trends: The website saw fluctuating monthly visits, with a peak in July at approximately 7.3M. The monthly true audience hit a high in September, exceeding 770K, with a notable increase in web and app visitors.

• App Engagement: The app experienced growth in monthly active users, climbing to nearly 150K by September, indicating a resurgence in mobile engagement.

• Ad Spend & Channels: Confused.com ramped up its monthly ad spend in September, reaching over $170K. YouTube and TikTok were key channels, delivering substantial impressions.

Hastings Insurance Services Limited

Hastings Insurance Services Limited operates through hastingsdirect.com and the Hastings Direct Insurance app.

• Audience Trends: The website maintained stable monthly visits, with a slight decrease in September to just under 5M. The monthly true audience consistently exceeded 1M, with a balanced distribution between web and app visitors.

• App Engagement: The app saw a consistent increase in monthly active users, peaking at over 800K in September, showcasing strong mobile engagement.

• Ad Spend & Channels: Advertising efforts were concentrated on YouTube, with monthly spend reaching over $51K in September, generating substantial impressions.

Conclusion

The Q3 2024 performance of Admiral Insurance, Confused.com, and Hastings Insurance underscores the importance of a robust digital strategy. Sensor Tower's comprehensive data, spanning web, app, and advertising insights, provides an invaluable resource for understanding cross-platform user behavior and optimizing engagement strategies. As these brands continue to innovate, they set a high bar in the competitive UK insurance market. Sensor Tower's consolidated data offers unique advantages for decision-makers seeking to navigate and excel in this evolving industry landscape. Explore Sensor Tower's offerings to leverage data-driven insights for your strategic planning.