Leading Insurance Brands in GB: Q3 2024 Analysis

Introduction

The insurance sector in Great Britain experienced significant shifts from Q2 to Q3 2024, with industry leaders like Admiral Insurance, Hastings Insurance Services Limited, and Confused.com driving innovation and growth. Leveraging Sensor Tower’s comprehensive data across web, app, and advertising platforms, this analysis delves into how these brands have excelled and adapted within the competitive landscape.

Admiral Insurance

Admiral Insurance continues to assert its strong digital presence through its website and the Admiral Insurance app.

• Audience Trends: Admiral's website visits surged, peaking in August with over 11M visits. The monthly deduplicated audience remained stable, consistently above 1.2M, showcasing a dominant web presence over app interactions.

• App Engagement: The app's monthly active users steadily increased, reaching around 350K by September, reflecting growing user interest in mobile solutions.

• Ad Spend & Channels: Admiral's monthly ad spend demonstrated a dramatic increase in August and September, focusing on YouTube and driving over 4M impressions monthly.

Hastings Insurance Services Limited

Hastings Insurance Services Limited strategically utilizes its website and the Hastings Direct Insurance app.

• Audience Trends: Website visits peaked in July at nearly 5M before stabilizing. The monthly deduplicated audience consistently exceeded 1M, indicating a balanced web and app user base.

• App Engagement: The app's monthly active users saw steady growth, reaching about 198K by September, indicating robust mobile engagement.

• Ad Spend & Channels: Hastings concentrated heavily on YouTube advertising, with monthly ad spend peaking in September, resulting in over 4M impressions.

Confused.com

Confused.com operates effectively through confused.com and the Confused.com Compare Insurance app.

• Audience Trends: The website maintained strong visits, peaking in July at over 7M. The monthly deduplicated audience showed stability, with web dominance and a gradual increase in app interactions.

• App Engagement: App activity rose, reaching about 54K monthly active users by September, showcasing increased mobile adoption.

• Ad Spend & Channels: A significant spike in monthly ad spend occurred in September, primarily on YouTube, generating over 14M impressions.

Conclusion

The Q3 2024 analysis underscores the strategic online and advertising engagements by Admiral Insurance, Hastings, and Confused.com. With Sensor Tower providing unparalleled insights through Web Insights, App Performance Insights, and Pathmatics, these brands have effectively navigated the digital landscape, optimizing their reach across platforms. Sensor Tower’s consolidated data offers unique advantages for decision-makers seeking to enhance their strategic foresight and operational effectiveness.